端口：创业起步的29个问题
<img width='200' height='280' src="../../upload/book/1020103389.jpg"><br>出版社:企业管理出版社<br>目录:<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">上篇 切入创业的端口<SPAN lang=EN-US><BR></SPAN>一、创业思想的<SPAN lang=EN-US>“</SPAN>三个虚无<SPAN lang=EN-US>”<BR>1</SPAN>．企业孵化的思想<SPAN lang=EN-US> <BR>2</SPAN>．管理学科的内容<SPAN lang=EN-US><BR>3</SPAN>．创业概念的研究<SPAN lang=EN-US><BR>4</SPAN>．创业之<SPAN lang=EN-US>“</SPAN>道<SPAN lang=EN-US>”</SPAN>《民富论》<SPAN lang=EN-US><BR></SPAN>二、创业<SPAN lang=EN-US>“</SPAN>三不<SPAN lang=EN-US>”<BR>1</SPAN>．创业不必<SPAN lang=EN-US>“</SPAN>执照<SPAN lang=EN-US>”<BR>2</SPAN>．创业不是<SPAN lang=EN-US>“</SPAN>演戏<SPAN lang=EN-US>”<BR>3</SPAN>．创业不要<SPAN lang=EN-US>“</SPAN>找钱<SPAN lang=EN-US>”<BR></SPAN>三、创业<SPAN lang=EN-US>“</SPAN>起步<SPAN lang=EN-US>”<BR>1</SPAN>．自己熟悉的<SPAN lang=EN-US><BR>2</SPAN>．占有资源的<SPAN lang=EN-US><BR>3</SPAN>．优势明显的<SPAN lang=EN-US><BR>4</SPAN>．兴趣浓厚的<SPAN lang=EN-US><BR>5</SPAN>．突出缺陷的<SPAN lang=EN-US><BR>6</SPAN>．不用花钱的<SPAN lang=EN-US><BR>7</SPAN>．起点很低的<SPAN lang=EN-US><BR>8</SPAN>．可以借助的<SPAN lang=EN-US><BR>9</SPAN>．方便加盟的<SPAN lang=EN-US><BR>10</SPAN>．跟定大势的<SPAN lang=EN-US><BR>11</SPAN>．发现缝隙的<SPAN lang=EN-US><BR>12</SPAN>．能够虚拟的<SPAN lang=EN-US><BR></SPAN>四、如何选择项目<SPAN lang=EN-US><BR>1</SPAN>．选择项目是搞对象<SPAN lang=EN-US><BR>2</SPAN>．选项首先是选自己<SPAN lang=EN-US><BR>3</SPAN>．选项要舍得花工夫<SPAN lang=EN-US><BR>4</SPAN>．选项要整合加特色<SPAN lang=EN-US><BR>5</SPAN>．选项过程的四步骤<SPAN lang=EN-US><BR></SPAN>五、如何规避风险<SPAN lang=EN-US><BR>1</SPAN>．风险来自三个矛盾<SPAN lang=EN-US><BR>2</SPAN>．化解需要三个程序<SPAN lang=EN-US><BR></SPAN>六、加盟：选对盟主是关键<SPAN lang=EN-US><BR>1</SPAN>．我曾这样加盟<SPAN lang=EN-US><BR>2</SPAN>．选择什么样的盟主<SPAN lang=EN-US><BR>3</SPAN>．怎样才能选对盟主<SPAN lang=EN-US><BR></SPAN>七、适合在校创业的项目<SPAN lang=EN-US><BR>1</SPAN>．借助学校品牌的项目<SPAN lang=EN-US><BR>2</SPAN>．适合<SPAN lang=EN-US>PSF</SPAN>的专业项目<SPAN lang=EN-US><BR>3</SPAN>．适于对外合作的项目<SPAN lang=EN-US><BR>4</SPAN>．小型多样的经营项目<SPAN lang=EN-US><BR></SPAN>八、利他，创业者的根本观念<SPAN lang=EN-US><BR>1</SPAN>．创业之<SPAN lang=EN-US>“</SPAN>业<SPAN lang=EN-US>”</SPAN>是个人与社会关系的结合部<SPAN lang=EN-US><BR>2</SPAN>．利他的真实与合理的根据是利己的普遍性<SPAN lang=EN-US><BR>3</SPAN>．利他是个人与社会关系中的最高行为准则<SPAN lang=EN-US><BR>4</SPAN>．利他是商品经济原则的人性基础<SPAN lang=EN-US><BR>5</SPAN>．利他是实现利己行为的整个过程<SPAN lang=EN-US><BR>6</SPAN>．利他是利己行为方式的最高级次<SPAN lang=EN-US><BR>7</SPAN>．利己是对投资目的的根本性背离<SPAN lang=EN-US><BR></SPAN>九、起爆创业的火药和引信<SPAN lang=EN-US><BR>1</SPAN>．四个必须确立的前提<SPAN lang=EN-US><BR>2</SPAN>．三桶火药和一只引信<SPAN lang=EN-US><BR>3</SPAN>．基础资本与生命长河<SPAN lang=EN-US><BR></SPAN>十、抓住项目的命根子<SPAN lang=EN-US><BR>1</SPAN>．内容，网站的<SPAN lang=EN-US>“</SPAN>根<SPAN lang=EN-US>”<BR>2</SPAN>．创业，抓住生存的根<SPAN lang=EN-US><BR></SPAN>十一、创业底气从哪来<SPAN lang=EN-US><BR>1</SPAN>．底气来自本领<SPAN lang=EN-US><BR>2</SPAN>．教育有些无奈<SPAN lang=EN-US><BR>3</SPAN>．实践需要用心<SPAN lang=EN-US><BR></SPAN>十二、创业的理由<SPAN lang=EN-US><BR>1</SPAN>．超越生命本能的意志实体<SPAN lang=EN-US><BR>2</SPAN>．人的重要标志<SPAN lang=EN-US><BR>3</SPAN>．人生要摆脱<SPAN lang=EN-US>“</SPAN>三个压迫<SPAN lang=EN-US>”<BR></SPAN>十三、市场能预测吗<SPAN lang=EN-US><BR>1</SPAN>．市场预测是靠不住的<SPAN lang=EN-US><BR>2</SPAN>．做市场的能力最重要<SPAN lang=EN-US><BR>3</SPAN>．市场就是创业者自己<SPAN lang=EN-US><BR></SPAN>中篇 避开创业陷阱<SPAN lang=EN-US><BR></SPAN>一、融资陷阱<SPAN lang=EN-US><BR>1</SPAN>．就事论事说引资<SPAN lang=EN-US><BR>2</SPAN>．<SPAN lang=EN-US>“</SPAN>计划书<SPAN lang=EN-US>”</SPAN>的误导<SPAN lang=EN-US><BR>3</SPAN>．一条行不通的路<SPAN lang=EN-US><BR></SPAN>二、<SPAN lang=EN-US>“</SPAN>市场<SPAN lang=EN-US>”</SPAN>决定<SPAN lang=EN-US><BR>1</SPAN>．能动的力量<SPAN lang=EN-US><BR>2</SPAN>．观念的陷阱<SPAN lang=EN-US><BR>3</SPAN>．事实的证明<SPAN lang=EN-US><BR>4</SPAN>．理论的证明<SPAN lang=EN-US><BR></SPAN>三、<SPAN lang=EN-US>“</SPAN>预测<SPAN lang=EN-US>”</SPAN>决定<SPAN lang=EN-US><BR>1</SPAN>．市场不是预测出来的<SPAN lang=EN-US><BR>2</SPAN>．对市场只能亲身感受<SPAN lang=EN-US><BR>3</SPAN>．可以在模拟中<SPAN lang=EN-US>“</SPAN>预测<SPAN lang=EN-US>”<BR></SPAN>四、<SPAN lang=EN-US>“</SPAN>速度<SPAN lang=EN-US>”</SPAN>决定<SPAN lang=EN-US><BR>1</SPAN>．<SPAN lang=EN-US>“</SPAN>快必死<SPAN lang=EN-US>”<BR>2</SPAN>．<SPAN lang=EN-US>“</SPAN>快之过<SPAN lang=EN-US>”<BR></SPAN>五、<SPAN lang=EN-US>“</SPAN>起点<SPAN lang=EN-US>”</SPAN>决定<SPAN lang=EN-US><BR>1</SPAN>．做好<SPAN lang=EN-US>“</SPAN>内涵<SPAN lang=EN-US>”</SPAN>是功夫<SPAN lang=EN-US><BR>2</SPAN>．从<SPAN lang=EN-US>“</SPAN>小<SPAN lang=EN-US>”</SPAN>开始是正路<SPAN lang=EN-US><BR></SPAN>六、<SPAN lang=EN-US>“</SPAN>规模<SPAN lang=EN-US>”</SPAN>决定一<SPAN lang=EN-US><BR>1</SPAN>．行业种类<SPAN lang=EN-US><BR>2</SPAN>．市场容量<SPAN lang=EN-US><BR>3</SPAN>．开拓能力<SPAN lang=EN-US><BR>4</SPAN>．流动资金<SPAN lang=EN-US><BR>5</SPAN>．管理能力<SPAN lang=EN-US><BR></SPAN>七、<SPAN lang=EN-US>“</SPAN>知识<SPAN lang=EN-US>”</SPAN>决定<SPAN lang=EN-US><BR>1</SPAN>．专业知识<SPAN lang=EN-US>≠</SPAN>创业能力<SPAN lang=EN-US><BR>2</SPAN>．走出靠专业知识创业的误区<SPAN lang=EN-US><BR>3</SPAN>．知识与经济之间的三个转化<SPAN lang=EN-US><BR>4</SPAN>．明确资本积蓄的方向在哪里<SPAN lang=EN-US><BR>5</SPAN>．决定转化的是<SPAN lang=EN-US>“</SPAN>灵魂<SPAN lang=EN-US>”</SPAN>资本<SPAN lang=EN-US><BR></SPAN>八、<SPAN lang=EN-US>“</SPAN>决策<SPAN lang=EN-US>”</SPAN>决定<SPAN lang=EN-US><BR>1</SPAN>．大<SPAN lang=EN-US>“</SPAN>家<SPAN lang=EN-US>”</SPAN>莫唱<SPAN lang=EN-US>“</SPAN>同一首歌<SPAN lang=EN-US>”<BR>2</SPAN>．有许多失败与决策毫不相干<SPAN lang=EN-US><BR>3</SPAN>．所谓决策的作用是有限的<SPAN lang=EN-US><BR></SPAN>下篇 把握创业精髓<SPAN lang=EN-US><BR></SPAN>一、追寻一条道路<SPAN lang=EN-US><BR></SPAN>二、发现灵魂资本<SPAN lang=EN-US><BR>1</SPAN>．什么是灵魂资本<SPAN lang=EN-US><BR>2</SPAN>．曾经的创业误区<SPAN lang=EN-US><BR>3</SPAN>．灵魂资本的作用<SPAN lang=EN-US><BR>4</SPAN>．屠龙刀与烧火棍<SPAN lang=EN-US><BR></SPAN>三、把握投资项目<SPAN lang=EN-US><BR>1</SPAN>．通透要素<SPAN lang=EN-US><BR>2</SPAN>．界缘创新<SPAN lang=EN-US><BR>3</SPAN>．平衡运转<SPAN lang=EN-US><BR></SPAN>四、寻找资本的根<SPAN lang=EN-US><BR>1</SPAN>．在成长中夭折<SPAN lang=EN-US><BR>2</SPAN>．在发展中收缩<SPAN lang=EN-US><BR></SPAN>五、治疗快死之症<SPAN lang=EN-US><BR>1</SPAN>．一切投资从小做起<SPAN lang=EN-US><BR>2</SPAN>．培育企业生存的根<SPAN lang=EN-US><BR>3</SPAN>．快能带来无尽祸患<SPAN lang=EN-US><BR></SPAN>六、妙解投资风险<SPAN lang=EN-US><BR>1</SPAN>．穿越百慕大<SPAN lang=EN-US><BR>2</SPAN>．逆向投资法<SPAN lang=EN-US><BR>3</SPAN>．借助投资法<SPAN lang=EN-US><BR>4</SPAN>．用事实说话<SPAN lang=EN-US><BR></SPAN>七、在运转中成熟<SPAN lang=EN-US><BR>1</SPAN>．减轻运转的负荷<SPAN lang=EN-US><BR>2</SPAN>．压榨<SPAN lang=EN-US>“</SPAN>运转成本<SPAN lang=EN-US>”<BR>3</SPAN>．冲过损益平衡点<SPAN lang=EN-US><BR>4</SPAN>．保证现金流供血<SPAN lang=EN-US><BR>5</SPAN>．控制应收账款<SPAN lang=EN-US><BR></SPAN>八、创业的好时期<SPAN lang=EN-US><BR>1</SPAN>．正在发生深刻变化<SPAN lang=EN-US><BR>2</SPAN>．自由人群体的产生<SPAN lang=EN-US><BR>3</SPAN>．发现了创业的规律</SPAN><br><P><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 2004</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">年初，《民富论》刚一面世就引起了巨大的轰动，四月份一跃成为财经类图书排行榜第一名。人民日报，经济日报、光明日报、工人日报、工商时报等数十家大报争相报道，作者赵延忱被誉为<SPAN lang=EN-US>“</SPAN>创业领航人<SPAN lang=EN-US>”</SPAN>，《民富论》也被推崇为<SPAN lang=EN-US>“</SPAN>创业圣经<SPAN lang=EN-US>”</SPAN>。</SPAN></P><P><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 我国著名经济学家茅于轼先生说：<SPAN lang=EN-US>“</SPAN>《民富论》就是建立在中国改革开放社会实践的基础上，总结出来的具有中国特色的经济思想，阐述得令人信服，体现了中国的特点。<SPAN lang=EN-US>”“</SPAN>《民富论》的中心思想就是要为创业者探寻一条新企业孕育、出生、发育与成长的规律，这对于在迷茫中摸索的民间创业者们的帮助是很及时的。<SPAN lang=EN-US>”</SPAN></SPAN></P>
<P><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 中华全国总工会书记处书记李永海称：<SPAN lang=EN-US>“</SPAN>这是一部伟大的著作。从头到尾，通篇充满哲理，不仅搞企业的人应该读，作领导干部的也应该读。<SPAN lang=EN-US>”</SPAN></SPAN></P>
<P><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 《民富论》以其原创性、本土化和系统性赢得了千千万万读者的热情支持，至今已有三千多封读者来信，很多读者反映，该书内涵深厚，是经典的理论著作，不容易懂，他们迫切需要一本既体现《民富论》揭示的创业规律，又贴近实际、操作性强的创业实战指导用书。</SPAN></P>
<P><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 在近两年来几十场创业报告咨询会上，赵延忱直面一线创业者，针对创业现实从各个角度解答了大量实际问题，《端口》就是建立在这个基础上的浓缩和提炼，所以说它是《民富论》的实践专题版。 </SPAN></P>
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