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管理人网 发表于 2006-12-20 10:46

海尔中国造

<img width='200' height='280' src="../../upload/book/1158202000224.jpg"><br>出版社:三环出版社<br>目录:<p><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">前言<span lang="EN-US"><br />
</span>引论 中国的管理革命<span lang="EN-US"><br />
</span>在哈佛召开海尔干部会议<span lang="EN-US"><br />
</span>特定的公司文化影响公司的业绩<span lang="EN-US"><br />
</span>中国管理走向世界的第一步<span lang="EN-US"><br />
</span>海尔成功的八大秘诀<span lang="EN-US"><br />
</span>两种<span lang="EN-US">&ldquo;</span>中国造<span lang="EN-US">&rdquo;<br />
</span>第一篇 人本企业的诞生<span lang="EN-US"><br />
</span>第一章 以人为本<span lang="EN-US"><br />
</span>财富的三种主要来源<span lang="EN-US"><br />
</span>资本与知识的易位<span lang="EN-US"><br />
</span>人本企业的主要特征<span lang="EN-US"><br />
</span>新管理模式的灵魂：创新<span lang="EN-US"><br />
</span>第二章 追求卓越<span lang="EN-US"><br />
</span>以文化促经营：红星电器的实例<span lang="EN-US"><br />
</span>文化的设计者和承包人<span lang="EN-US"><br />
</span>简单的口号，复杂的内涵<span lang="EN-US"><br />
</span>沟通比权力更重要<span lang="EN-US"><br />
</span>低头的谷穗<span lang="EN-US"><br />
</span>谈玄论道<span lang="EN-US"><br />
&ldquo;</span>觉悟<span lang="EN-US">&rdquo;<br />
</span>再赢一次<span lang="EN-US"><br />
&ldquo;</span>儒商<span lang="EN-US">&rdquo;</span>与<span lang="EN-US">&ldquo;</span>商儒<span lang="EN-US">&rdquo;<br />
&ldquo;</span>意外的满足<span lang="EN-US">&rdquo;<br />
</span>监督机制<span lang="EN-US"><br />
&ldquo;</span>市场<span lang="EN-US">&rdquo;</span>公理<span lang="EN-US"><br />
</span>永远不衰的灵魂<span lang="EN-US"><br />
</span>第三章 日清日高<span lang="EN-US"><br />
</span>做别人做不到的事<span lang="EN-US"><br />
</span>从<span lang="EN-US">13</span>条起步<span lang="EN-US"><br />
OEC</span>管理模式<span lang="EN-US"><br />
OEC</span>的源头<span lang="EN-US">&mdash;&mdash;</span>斜坡球体定律<span lang="EN-US"><br />
</span>从泰勒制到<span lang="EN-US">OEC<br />
</span>天下大事，必做于细<span lang="EN-US"><br />
</span>追求卓越生产<span lang="EN-US"><br />
</span>纪律胜于一切<span lang="EN-US"><br />
</span>抓带趋向的小事<span lang="EN-US"><br />
</span>诛大为威<span lang="EN-US"><br />
</span>抓反复、反复抓<span lang="EN-US"><br />
</span>忧患带来活力<span lang="EN-US"><br />
</span>自主管理<span lang="EN-US"><br />
</span>市场链<span lang="EN-US"><br />
</span>为有源头活水来<span lang="EN-US"><br />
</span>把简单的事做好就是不简单<span lang="EN-US"><br />
</span>没有传奇的传奇<span lang="EN-US"><br />
OEC</span>在延伸<span lang="EN-US"><br />
</span>第四章<span lang="EN-US"> &ldquo;</span>赛马不相马<span lang="EN-US">&rdquo;<br />
</span>相马不如赛马<span lang="EN-US"><br />
</span>人力资本<span lang="EN-US">&mdash;&mdash;</span>竞争优势之源<span lang="EN-US"><br />
&ldquo;</span>毛头小子<span lang="EN-US">&rdquo;</span>战略<span lang="EN-US"><br />
</span>人人是人才<span lang="EN-US"><br />
</span>公平、公正、公开<span lang="EN-US"><br />
</span>人的质量决定产品的质量<span lang="EN-US"><br />
</span>员工的素质就是领导的素质<span lang="EN-US"><br />
</span>干部是决定的因素<span lang="EN-US"><br />
</span>三工并存，动态转换<span lang="EN-US"><br />
</span>对猎头公司说<span lang="EN-US">&ldquo;</span>不<span lang="EN-US">&rdquo;<br />
</span>给每个人发展空间<span lang="EN-US"><br />
</span>权力分散化<span lang="EN-US"><br />
</span>授权与监督相结合<span lang="EN-US"><br />
</span>受控 竞争 轮岗<span lang="EN-US"><br />
</span>组织结构<span lang="EN-US"><br />
</span>收与放的艺术<span lang="EN-US"><br />
</span>海尔是海<span lang="EN-US"><br />
</span>第二篇 真诚到永远<span lang="EN-US"><br />
</span>第五章 品牌为旗<span lang="EN-US"><br />
</span>挥大锤的企业家<span lang="EN-US"><br />
</span>产品有缺陷等于废品<span lang="EN-US"><br />
</span>一个名牌的诞生<span lang="EN-US"><br />
1%</span>的差异意味着什么<span lang="EN-US"><br />
</span>质量的遭遇<span lang="EN-US"><br />
</span>高质量的内涵<span lang="EN-US"><br />
</span>品牌的帆<span lang="EN-US"><br />
&ldquo;</span>海尔<span lang="EN-US">&rdquo;</span>的来历<span lang="EN-US"><br />
</span>广告：从实到虚<span lang="EN-US"><br />
</span>形象家族<span lang="EN-US"><br />
</span>强劲品牌之路<span lang="EN-US"><br />
</span>先谋势，后谋利<span lang="EN-US"><br />
</span>打价值战而不是价格战<span lang="EN-US"><br />
</span>国门之内无名牌<span lang="EN-US"><br />
</span>第六章 创新为魂<span lang="EN-US"><br />
</span>企业的核心资产<span lang="EN-US"><br />
</span>先有市场，后有工厂<span lang="EN-US"><br />
</span>打飞靶<span lang="EN-US"><br />
</span>重做<span lang="EN-US">&ldquo;</span>蛋糕<span lang="EN-US">&rdquo;<br />
&ldquo;</span>小小神童<span lang="EN-US">&rdquo;</span>的奇迹<span lang="EN-US"><br />
</span>否定自己，创造顾客<span lang="EN-US"><br />
</span>精细划分市场<span lang="EN-US"><br />
</span>大地瓜洗衣机<span lang="EN-US"><br />
</span>向顾客开放<span lang="EN-US"><br />
</span>超前意识<span lang="EN-US"><br />
</span>整合力即竞争力<span lang="EN-US"><br />
</span>产学研一体化<span lang="EN-US"><br />
</span>从学生到老师<span lang="EN-US"><br />
</span>创新无止境<span lang="EN-US"><br />
</span>第七章 服务为源<span lang="EN-US"><br />
</span>伊莱克斯向海尔学习<span lang="EN-US"><br />
</span>服务是现代经济的聚宝盆<span lang="EN-US"><br />
</span>服务战略，全球相通<span lang="EN-US"><br />
</span>星级服务<span lang="EN-US"><br />
</span>优秀的公司都是服务型企业<span lang="EN-US"><br />
</span>卖信誉而不是卖产品<span lang="EN-US"><br />
</span>真诚到永远<span lang="EN-US"><br />
&ldquo;</span>倒置<span lang="EN-US">&rdquo;</span>的金字塔<span lang="EN-US"><br />
</span>没有商品这样的东西<span lang="EN-US"><br />
</span>小处显不同<span lang="EN-US"><br />
</span>用户永远是对的<span lang="EN-US"><br />
</span>零距离模式<span lang="EN-US"><br />
</span>从质量优势到服务优势<span lang="EN-US"><br />
</span>第三篇 海尔中国造<span lang="EN-US"><br />
</span>第八章 扩张新天地<span lang="EN-US"><br />
</span>向农民借钱过年<span lang="EN-US"><br />
</span>创业艰难百战多<span lang="EN-US"><br />
</span>七年一跃<span lang="EN-US"><br />
</span>以钱博钱<span lang="EN-US"><br />
</span>激活<span lang="EN-US">&ldquo;</span>休克鱼<span lang="EN-US">&rdquo;<br />
</span>文化：扩张的利器<span lang="EN-US"><br />
</span>输出品牌，克隆海尔<span lang="EN-US"><br />
</span>强强联合<span lang="EN-US"><br />
</span>企业的成长<span lang="EN-US"><br />
</span>专业化还是多元化<span lang="EN-US"><br />
</span>东方亮了，再亮西方<span lang="EN-US"><br />
&ldquo;</span>大<span lang="EN-US">&rdquo;</span>与<span lang="EN-US">&ldquo;</span>强<span lang="EN-US">&rdquo;<br />
</span>第九章 国际化之路<span lang="EN-US"><br />
</span>国际舆论的喝采<span lang="EN-US"><br />
</span>远征美国<span lang="EN-US"><br />
&ldquo;</span>与狼共舞<span lang="EN-US">&rdquo;<br />
</span>狭路相逢勇者胜<span lang="EN-US"><br />
</span>不为创汇为创牌<span lang="EN-US"><br />
</span>海尔中国造<span lang="EN-US"><br />
</span>御强敌于国门之外<span lang="EN-US"><br />
</span>先难后易<span lang="EN-US"><br />
</span>三个<span lang="EN-US">1/3<br />
</span>行动当地化<span lang="EN-US"><br />
</span>给洋人发证书<span lang="EN-US"><br />
</span>圆梦了！<span lang="EN-US"><br />
</span>大方向的转移<span lang="EN-US"><br />
</span>再创新高，关键在人<span lang="EN-US"><br />
</span>领中国浪潮<span lang="EN-US"><br />
</span>第四篇 领导之<span lang="EN-US"><br />
</span>第十章 领导者必须领导<span lang="EN-US"><br />
</span>领袖与经理<span lang="EN-US"><br />
</span>成功领导的艺术<span lang="EN-US"><br />
</span>世界上最无价的东西是人心<span lang="EN-US"><br />
&ldquo;</span>算数<span lang="EN-US">&rdquo;</span>与<span lang="EN-US">&ldquo;</span>算帐<span lang="EN-US">&rdquo;<br />
</span>建设互动的学习型团队<span lang="EN-US"><br />
</span>危机意识<span lang="EN-US"><br />
</span>是船主，而非船长<span lang="EN-US"><br />
&ldquo;</span>三只眼<span lang="EN-US">&rdquo;<br />
</span>沙漠里的跋涉者<span lang="EN-US"><br />
</span>尾声 从哈佛到洛桑<span lang="EN-US"> <br />
</span>张瑞後洛桑丰道<span lang="EN-US"><br />
&ldquo;</span>有序的非平衡结构<span lang="EN-US">&rdquo;<br />
</span>今天谁给你发工资？<span lang="EN-US"><br />
</span>再造海尔<span lang="EN-US"><br />
</span>如果你需要三角形的冰箱<span lang="EN-US"><br />
</span>传</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">统家电企业的网变<span lang="EN-US"><br />
</span>进入<span lang="EN-US">500</span>强不用<span lang="EN-US">6</span>年<span lang="EN-US"><br />
</span>居危思进</span></p><br><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">海渔产是<span lang="EN-US">20</span>世纪中国出现的奇迹之一。一个亏损<span lang="EN-US">147</span>万元的小厂，<span lang="EN-US">16</span>年后成为一个国际知名的企业集团，年销售额达<span lang="EN-US">406</span>亿元，并保持<span lang="EN-US">80%</span>的平均增长速度。被美国《家电》杂志评为全球同行业企业增长速度之首，被英国《金融时报》评为亚太地区最具信誉企业。海尔总裁张瑞敏藉此走上全球财富论坛的讲台，海尔无疑是中国民族工业成功的典范。本书讲述了海尔的故事，探索了海尔成长的奥秘。两位作者大胆地采取了分析结合评论的写作方法，将海尔与外国公司作了一系列比较研究，其目的不是为了记录海尔的历史，而是为了诠释海尔现象，总结和摸索现时代中国企业发展的必然过程和未来轨迹。本书强调<span lang="EN-US">&ldquo;</span>海尔中国造<span lang="EN-US">&rdquo;</span>的含义绝不仅仅指<span lang="EN-US">&ldquo;</span>硬件<span lang="EN-US">&rdquo;</span>，即中国制造业的崛起和中国名牌走向世界，更为重要的是其<span lang="EN-US">&ldquo;</span>软件<span lang="EN-US">&rdquo;</span>方面的内涵，即海尔在中国现行的社会、经济和文化条件下，如何造就了一种富于中国特色的成功的企业管理机制。<span lang="EN-US"> &ldquo;</span>海尔中国造<span lang="EN-US">&rdquo;</span>的历程证明了，伟大的企业从来不是天生的，而是打造出来的。</span>

sunweiwei@163.c 发表于 2006-12-20 10:46

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">&nbsp;&nbsp;&nbsp; 戴尔、奥利拉、张瑞敏等几位企业家共同的特点都是在瞬息万变的市场中，<SPAN lang=EN-US>“</SPAN>有坚定独到的经营策略，使消费者满意度和忠诚达到最大化，坚持以人为本的管理，在行业中领先，保持持续稳定的盈利表现，以及具备成功的应变管理能力和市场全球化头脑。<SPAN lang=EN-US>”<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></P>

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