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管理人网 发表于 2006-12-20 10:46

搜主义：Google持续成长的秘密

<img width='200' height='280' src="../../upload/book/1161071457829.jpg"><br>出版社:清华大学出版社<br>目录:<div style="FONT-SIZE: 10pt; FONT-FAMILY: ？？？？"><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 1pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">第<span lang="EN-US">1</span>章缔造神话的天使<span lang="EN-US"> <br />
1.1 </span>低调缔造神话<span lang="EN-US"> <br />
1.2 </span>驾驭更聪明的人<span lang="EN-US"> <br />
1.3 </span>投资之王的慧眼<span lang="EN-US"> <br />
1.4 </span>神话的炼成<span lang="EN-US"> <br />
1.5 </span>微软最后的挑战者？<span lang="EN-US"> <br />
1.6 Google</span>式创业，最迷人的<span lang="EN-US">IT</span>精神<span lang="EN-US"> <br />
</span>第<span lang="EN-US">2</span>章 创造性地破坏自己<span lang="EN-US"> <br />
2.1 </span>打破规则<span lang="EN-US"> <br />
2.2 </span>荷兰式拍卖惊奇<span lang="EN-US"><br />
2.3 </span>股价之后的思考<span lang="EN-US"> <br />
2.4 </span>将反传统进行到底<span lang="EN-US"> <br />
</span>第<span lang="EN-US">3</span>章 最好的捕鼠器<span lang="EN-US"><br />
3.1 </span>佩奇位阶<span lang="EN-US"> <br />
3.2 </span>净化视野策略<span lang="EN-US"> <br />
3.3 </span>广告主不是上帝<span lang="EN-US"> <br />
3.4 </span>重建巴别塔<span lang="EN-US"> <br />
3.5 </span>让网络回归本质面<span lang="EN-US"> <br />
3.6 </span>口碑战略：让诱惑自发传递<span lang="EN-US"><br />
3.7 </span>新兴传媒巨头的野心<span lang="EN-US"><br />
</span>第<span lang="EN-US">4</span>章 及时修复第一扇<span lang="EN-US">&ldquo;</span>破窗<span lang="EN-US">&rdquo; <br />
4.1 Google</span>的<span lang="EN-US">&ldquo;</span>破窗<span lang="EN-US">&rdquo; <br />
4.2 </span>搜索历史服务<span lang="EN-US"> <br />
4.3 </span>搜索无处不在<span lang="EN-US"> <br />
4.4 </span>进入消费者的客厅<span lang="EN-US"> <br />
4.5 </span>上网叫车服务<span lang="EN-US"> <br />
4.6 </span>交友社群服务<span lang="EN-US"> <br />
4.7 </span>数字相片管理<span lang="EN-US"> <br />
4.8 </span>企业内部网搜索<span lang="EN-US"> <br />
4.9 </span>个性化搜索<span lang="EN-US"> <br />
4.10 </span>不断变化的搜索<span lang="EN-US"> <br />
</span>第<span lang="EN-US">5</span>章 全球有效信息的组织者<span lang="EN-US"> <br />
5.1 </span>为你带来更多的信息<span lang="EN-US"> <br />
5.2 </span>颠覆传统新闻模式<span lang="EN-US"> <br />
5.3 Gmail</span>：无限空间<span lang="EN-US"> <br />
5.4 </span>你问我答<span lang="EN-US"> <br />
</span>第<span lang="EN-US">6</span>章 光是优秀还不够<span lang="EN-US"> <br />
6.1 </span>门户之门<span lang="EN-US"> <br />
6.2 </span>网上图书馆<span lang="EN-US"> <br />
6.3 Blog</span>与全民媒体化<span lang="EN-US"> <br />
6.4 </span>人类知识数字化<span lang="EN-US"> <br />
6.5 </span>未来的野心<span lang="EN-US"> <br />
</span>第<span lang="EN-US">7</span>章 创造与分享成长机会<span lang="EN-US"><br />
7.1 </span>无限的机会<span lang="EN-US"> <br />
7.2 </span>加入大猩猩的游戏<span lang="EN-US"> <br />
7.3 </span>斯坦福下的蛋<span lang="EN-US"> <br />
7.4 </span>分享财富价值<span lang="EN-US"> <br />
</span>第<span lang="EN-US">8</span>章<span lang="EN-US"> &ldquo;</span>懒蚂蚁<span lang="EN-US">&rdquo;</span>人才计划<span lang="EN-US"> <br />
8.1 </span>懒蚂蚁<span lang="EN-US"> <br />
8.2 </span>杀手培养计划<span lang="EN-US"> <br />
8.3 </span>信马由缰的创意<span lang="EN-US"> <br />
8.4 </span>别具一格的测试题<span lang="EN-US"> <br />
8.5 </span>造就富翁计划<span lang="EN-US"> <br />
8.6 </span>财富的责任<span lang="EN-US"> <br />
</span>第<span lang="EN-US">9</span>章 留存与共享人类智慧<span lang="EN-US"> <br />
</span>第<span lang="EN-US">10</span>章 搜索风云再起<span lang="EN-US"> <br />
</span>第<span lang="EN-US">11</span>章 百度：对<span lang="EN-US">Google</span>的最好赞美<span lang="EN-US"> <br />
</span>第<span lang="EN-US">12</span>章<span lang="EN-US"> Google</span>中国给了谁机会<span lang="EN-US"> <br />
</span>第<span lang="EN-US">13</span>章<span lang="EN-US"> Google</span>会突然死亡吗 </span></div><br><div style="FONT-SIZE: 10pt; FONT-FAMILY: ？？？？"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 1pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">&nbsp;&nbsp;&nbsp; Google</span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 1pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">是一家酷而迷人、整个互联网都为之疯狂的公司。在一定程度上，<span lang="EN-US">Google</span>就代表着互联网搜索。它在人们的意识中已经达到这样一种高度，即如果在<span lang="EN-US">Google</span>中都找不到的东西则一定是不存在的。<span lang="EN-US"><br />
</span>&nbsp;&nbsp;&nbsp; 作者用独到的叙述方式和生动有趣的语言，讲述了神话公司<span lang="EN-US">Google</span>的创建、成长到今日之辉煌的同时，又从横向与微软、雅虎、百度的比较和纵向<span lang="EN-US">7</span>年成长的每一个细节全面的分析，对互联网行业内部的竞争、外部的挑战，以及未来的发展作了透彻分析，并尖锐地指出神话可能破灭、天才可能夭折的陷阱。<span lang="EN-US"><br />
</span>&nbsp;&nbsp;&nbsp; 本书内容翔实，结构严谨，具有相当的前沿性，填补了国内研究<span lang="EN-US">Google</span>以及互联网企业的空白。不仅对互联网行业的工作人员，而且对所有与时俱进的各界人士都有重要的借鉴意义。</span></div>

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