再造青啤——一个百年企业的文化演变
<img width='200' height='280' src="../../upload/book/1158637717250.jpg"><br>出版社:东方出版社<br>目录:<p><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">导语 入海口<span lang="EN-US"><br /></span>激情的原点<span lang="EN-US"><br />
</span>一路走来<span lang="EN-US"><br />
</span>入海口<span lang="EN-US"><br />
</span>上篇 基 因<span lang="EN-US"><br />
</span>厘清基本概念：文化和企业文化<span lang="EN-US"><br />
</span>什么是文化<span lang="EN-US"><br />
</span>企业文化的由来<span lang="EN-US"><br />
</span>如何理解和把握企业文化<span lang="EN-US"><br />
</span>青啤企业文化解析之一：沿革与要素<span lang="EN-US"><br />
</span>青啤的文化之旅<span lang="EN-US"><br />
</span>青啤企业文化要素解析<span lang="EN-US"><br />
</span>青啤企业文化解析之二：三大根源<span lang="EN-US"><br />
</span>德意志文化对青啤企业文化的影响<span lang="EN-US"><br />
</span>齐鲁文化对青啤企业文化的影响<span lang="EN-US"><br />
</span>计划经济文化对青啤企业文化的影响<span lang="EN-US"><br />
</span>青啤企业文化解析之三：文化负资产<span lang="EN-US"><br />
</span>瑕瑜互现的文化遗传<span lang="EN-US"><br />
</span>文化负资产<span lang="EN-US"><br />
</span>青啤企业文化解析之四：青啤和国内国际化公司的比较<span lang="EN-US"><br />
</span>中篇 镜 鉴<span lang="EN-US"><br />
</span>寂寞中的救赎<span lang="EN-US"><br />
</span>江轮和海轮之别<span lang="EN-US"><br />
</span>录求外力<span lang="EN-US"><br />
</span>镜子<span lang="EN-US"><br />
</span>收获<span lang="EN-US"><br />
</span>从江轮变成海轮的关键<span lang="EN-US"><br />
</span>第四层竞争力<span lang="EN-US"><br />
</span>文化再造<span lang="EN-US"><br />
</span>执行力文化<span lang="EN-US"><br />
</span>文化经营<span lang="EN-US"><br />
</span>下</span></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">篇 走 向<span lang="EN-US"><br />
</span>痛苦的转型<span lang="EN-US"><br />
</span>必经之路：向市场导向型企业转变<span lang="EN-US"><br />
</span>文化之痛：最大的敌人是自己<span lang="EN-US"><br />
</span>新青啤文化<span lang="EN-US"><br />
……<br />
</span>结语：入海之前的战争</span></span></p><br><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> </span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">在资本力量和经济全球化的浪潮面前，你的企业是否意识到，另一场特殊的不见硝烟的战争正悄然打响，战争的对手正是企业自己。青啤的文化转型之痛，是每一个奋发图强的中国企业所无法回避的。<span lang="EN-US"><br />
</span> 你的企业拥有第四层能力吗？<span lang="EN-US"><br />
</span> 你的企业文化中有负资产吗？<span lang="EN-US"><br />
</span> 处于转型的企业如何有效地剔除文化负资产，又如何与现代的、国际的文化相融合？</span>
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