管理沟通成功管理的基石

<img width='200' height='280' src="../../upload/book/1020103731.jpg"><br>出版社:机械工业出版社<br>目录:<span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">序言<span lang="EN-US"><br />
</span>第一篇 管理沟通理念<span lang="EN-US"><br />
</span>第<span lang="EN-US">1</span>章 绪论<span lang="EN-US"> <br />
1.1 </span>引题<span lang="EN-US"><br />
</span>案例<span lang="EN-US">1-1 </span>一个典型的早晨<span lang="EN-US"><br />
1.2 </span>管理沟通的概念<span lang="EN-US"><br />
1.2.1 </span>管理沟通的研究流派<span lang="EN-US"><br />
1.2.2 </span>管理沟通的概念和过程<span lang="EN-US"><br />
1.2.3 </span>管理沟通的要素<span lang="EN-US"><br />
1.3 </span>管理沟通的作用<span lang="EN-US"><br />
1.4 </span>管理沟通的框架和策略<span lang="EN-US"><br />
1.4.1 </span>沟通客体策略<span lang="EN-US"><br />
1.4.2 </span>沟通主体策略<span lang="EN-US"><br />
1.4.3 </span>信息策略<span lang="EN-US"><br />
1.4.4 </span>渠道策略<span lang="EN-US"><br />
1.4.5 </span>文化策略<span lang="EN-US"><br />
</span>情境分析：<span lang="EN-US">52</span>型飞机的悲剧<span lang="EN-US"><br />
</span>总结<span lang="EN-US"><br />
</span>讨论题<span lang="EN-US"><br />
</span>案例<span lang="EN-US">1-2 Ec</span>公司工资改革方案的出台<span lang="EN-US"><br />
</span>案例<span lang="EN-US">1-3 </span>钢铁公司人事制度改革<span lang="EN-US"><br />
</span>第<span lang="EN-US">2</span>章 建设性沟通<span lang="EN-US"> <br />
2.1 </span>引题<span lang="EN-US"><br />
</span>案例<span lang="EN-US">2-1 </span>被拒绝的计划<span lang="EN-US"><br />
2.2 </span>建设性沟通的含义与特征<span lang="EN-US"><br />
2.3 </span>建设性沟通的本质：换位思考<span lang="EN-US"><br />
2.4 </span>建设性沟通的信息组织原则<span lang="EN-US"><br />
2.4.1 </span>全面对称<span lang="EN-US"><br />
2.4.2 </span>简明清晰<span lang="EN-US"><br />
2.4.3 </span>注重礼节<span lang="EN-US"><br />
2.4.4 </span>具体生动<span lang="EN-US"><br />
2.4.5 </span>谈话连贯<span lang="EN-US"><br />
2.5 </span>建设性沟通的合理定位原则<span lang="EN-US"><br />
2.5.1 </span>问题导向定位：对事不对人<span lang="EN-US"><br />
2.5.2 </span>责任导向定位：自我显性<span lang="EN-US"><br />
2.5.3 </span>事实导向定位：客观描述<span lang="EN-US"><br />
2.6 </span>建设性沟通的尊重他人原则<span lang="EN-US"><br />
2.6.1 </span>表里一致<span lang="EN-US"><br />
2.6.2 </span>价值认同<span lang="EN-US"><br />
2.6.3 </span>积极倾听<span lang="EN-US"><br />
</span>情境模拟训练：联合化学公司<span lang="EN-US"><br />
</span>总结<span lang="EN-US"><br />
</span>讨论题<span lang="EN-US"><br />
</span>自我技能测试<span lang="EN-US"><br />
</span>案例<span lang="EN-US">2-2 </span>找他人会谈<span lang="EN-US"><br />
</span>第<span lang="EN-US">3</span>章 沟通客体分析<span lang="EN-US"><br />
3.1 </span>引题<span lang="EN-US"><br />
</span>案例<span lang="EN-US">3-1 </span>电信公司的账单事件<span lang="EN-US"><br />
3.2 </span>客体导向沟通的意义<span lang="EN-US"><br />
3.3 </span>沟通对象的特点分析<span lang="EN-US"><br />
3.3.1 </span>他们是谁<span lang="EN-US"><br />
3.3.2 </span>他们了解什么<span lang="EN-US"><br />
3.3.3 </span>他们感觉如何<span lang="EN-US"><br />
3.4 </span>激发受众兴趣<span lang="EN-US"><br />
3.4.1 </span>以明确受众利益激发兴趣<span lang="EN-US"><br />
3.4.2 </span>通过可信度激发受众<span lang="EN-US"><br />
3.4.3 </span>通过信息结构激发受众<span lang="EN-US"><br />
3.5 </span>受众类型分析和策略选择<span lang="EN-US"> <br />
3.5.1 </span>沟通对象的类型<span lang="EN-US"><br />
……<br />
</span>第<span lang="EN-US">4</span>章 沟通主体分析<span lang="EN-US"><br />
</span>第二篇 个人沟通技能<span lang="EN-US"><br />
</span>第<span lang="EN-US">5</span>章 笔头沟通技能<span lang="EN-US"><br />
</span>第<span lang="EN-US">6</span>章 面谈技能<span lang="EN-US"><br />
</span>第<span lang="EN-US">7</span>章 倾听技能<span lang="EN-US"><br />
</span>第<span lang="EN-US">8</span>章 演讲与辅助手段<span lang="EN-US"><br />
</span>第三篇 组织沟通技能<span lang="EN-US"><br />
</span>第<span lang="EN-US">9</span>章 沟通环境与策略<span lang="EN-US"><br />
</span>第<span lang="EN-US">10</span>章 会议组织与沟通<span lang="EN-US"><br />
</span>第<span lang="EN-US">11</span>章 伦理与管理沟通<span lang="EN-US"><br />
</span>第四篇 涌通专题<span lang="EN-US"><br />
</span>第<span lang="EN-US">12</span>章 危机沟通<span lang="EN-US"><br />
</span>第<span lang="EN-US">13</span>章 跨文化沟通<span lang="EN-US"><br />
</span>第<span lang="EN-US">14</span>章 与新闻媒体沟通<span lang="EN-US"><br />
</span>第<span lang="EN-US">15</span>章 谈判技巧<span lang="EN-US"><br />
</span>第<span lang="EN-US">16</span>章 冲突管理与沟通技能<span lang="EN-US"><br />
</span>附录<span lang="EN-US"><br />
</span>参考文献</span><br><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">　　什么是中国文化背景下的管理沟通<span lang="EN-US">?</span>管理沟通到底有没有体系结构<span lang="EN-US">?<br />
</span>　　作者的回答是：管理沟通的本质应该是换位思考；在沟通过程中不能忘记文化背景。<span lang="EN-US"><br />
</span>　　　本书便是对这两点的延续和深入。第一篇在提出管理沟通基本概念的基础上，分别从建设性沟通、对象分析、自我分析三个方面讨论了<span lang="EN-US">“</span>如何换位思考<span lang="EN-US">”</span>。第二篇和第三篇是理念与技能的结合，对于个人沟通技能分别探讨了笔头沟通技能、口头沟通中的演讲与视觉辅助手段、倾听技能和求职面试技能；组织沟通技能讲了沟通环境信息与策略、会议组织与沟通、伦理与组织沟通。第四篇是沟通专题，分析了危机沟通、跨文化沟通、与新闻媒体沟通、谈判技巧和冲突性沟通的技能。<span lang="EN-US"><br />
</span>　　要达到有效的沟通，必然要先从实践问题引入，通过基本理念和方法的分析，结合现实体验和自我评估，再回到实践。因此，在内容安排上，作者设计了引入式的例子和案例、情境模拟设计、自我测评、回顾性案例等内容，不仅有助于教师教学，还有助于提高教材的可自学性和可读性。</span></span>