<img width='200' height='280' src="../../upload/book/1157693496140.jpg"><br>出版社:立信会计出版社<br>目录:<p><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">第一章 导论<span lang="EN-US"><br />
</span>第一节 国际商务的发展<span lang="EN-US"><br />
</span>一、国际贸易<span lang="EN-US"><br />
</span>二、国际投资<span lang="EN-US"><br />
</span>三、国际商务的推动力<span lang="EN-US"><br />
</span>第二节 国际商务与跨国公司<span lang="EN-US"><br />
</span>一、跨国公司<span lang="EN-US"><br />
</span>二、跨国公司的发展<span lang="EN-US"><br />
</span>三、跨国公司推动国际商务<span lang="EN-US"><br />
</span>第三节 跨国公司的新特点<span lang="EN-US"><br />
</span>一、直接投资以购并为主<span lang="EN-US"><br />
</span>二、重视发挥集群效应<span lang="EN-US"><br />
</span>三、直接投资转向服务业<span lang="EN-US"><br />
</span>四、研发活动国际化<span lang="EN-US"><br />
</span>案例<span lang="EN-US"><br />
</span>本章小结<span lang="EN-US"><br />
</span>思考题<span lang="EN-US"><br />
</span>第</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">二章 国际商务理论<span lang="EN-US"><br />
</span>第一节 传统国际贸易理论<span lang="EN-US"><br />
</span>一、重商主义对外贸易学说<span lang="EN-US"><br />
</span>二、绝对利益论<span lang="EN-US"><br />
</span>三、比较利益论<span lang="EN-US"><br />
</span>四、要素禀赋论<span lang="EN-US"><br />
</span>五、里昂惕夫反论及其解释<span lang="EN-US"><br />
</span>六、李斯特贸易保护论<span lang="EN-US"><br />
</span>第</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">二节 现代国际贸易理论<span lang="EN-US"><br />
</span>一、产业内贸易理论<span lang="EN-US"><br />
</span>二、需求偏好相似理论<span lang="EN-US"><br />
</span>三、产品生命周期理论<span lang="EN-US"><br />
</span>四、不完全竞争理论<span lang="EN-US"><br />
</span>五、技术差距理论<span lang="EN-US"><br />
</span>六、国际贸易新要素理论<span lang="EN-US"><br />
</span>七、新贸易保护主义<span lang="EN-US"><br />
</span>第三节 对外直接投资理论<span lang="EN-US"><br />
</span>一</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、传统的资本国际流动理论<span lang="EN-US"><br />
</span>二、以产业组织学说为基础的对外直接投资理论<span lang="EN-US"><br />
</span>三、以国际贸易学说为基础的对外直接投资理论<span lang="EN-US"><br />
</span>四、最新对外直接投资动态发展理论<span lang="EN-US"><br />
</span>第四节 国际竞争优势理论<span lang="EN-US"><br />
</span>一</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、价值链理论<span lang="EN-US"><br />
</span>二、钻石理论<span lang="EN-US"><br />
</span>三、优势产业阶段理论<span lang="EN-US"><br />
</span>四、创新机制理论<span lang="EN-US"><br />
</span>五、产业集聚理论<span lang="EN-US"><br />
</span>案例<span lang="EN-US"><br />
</span>本章小结<span lang="EN-US"><br />
</span>思考题<span lang="EN-US"><br />
</span>第三章 国际商务环境<span lang="EN-US"><br />
</span>第一节 国际政治与经济全球化<span lang="EN-US"><br />
</span>一、国际政治与国际商务<span lang="EN-US"><br />
</span>二、经济全球化与国际商务<span lang="EN-US"><br />
</span>第二节 国际文化环境<span lang="EN-US"><br />
</span>一、文化概述<span lang="EN-US"><br />
</span>二、国家文化的差异<span lang="EN-US"><br />
</span>三、文化差异对国际商务的影响<span lang="EN-US"><br />
</span>第三节 国际贸易环境<span lang="EN-US"><br />
</span>一</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、国际贸易资源<span lang="EN-US">(</span>禀赋<span lang="EN-US">)</span>环境<span lang="EN-US"><br />
</span>二</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、国际贸易政策环境<span lang="EN-US"><br />
</span>三、国际贸易组织环境<span lang="EN-US"><br />
</span>四、国际贸易环境发展趋势<span lang="EN-US"><br />
</span>第四节 国际金融环境<span lang="EN-US"><br />
</span>一、国际外汇市场<span lang="EN-US"><br />
</span>二、资本市场与货币市场<span lang="EN-US"><br />
</span>三、国际金融组织<span lang="EN-US"><br />
</span>案例<span lang="EN-US"><br />
</span>本章小结<span lang="EN-US"><br />
</span>思考题<span lang="EN-US"><br />
</span>第四章 企业国际化<span lang="EN-US"><br />
</span>第一节 内向国际化与外向国际化<span lang="EN-US"><br />
</span>一、内向国际化与外向国际化的联系<span lang="EN-US"><br />
</span>二、内向国际化<span lang="EN-US"><br />
</span>三</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、外向国际化<span lang="EN-US"><br />
</span>四、中国企业的内向国际化与外向国际化<span lang="EN-US"><br />
</span>第二节 企业国际化与经营国际化<span lang="EN-US"><br />
</span>一、企业国际化<span lang="EN-US"><br />
</span>二、经营国际化<span lang="EN-US"><br />
</span>第三节 国际化的动因<span lang="EN-US"><br />
</span>一、国际化动因论<span lang="EN-US"><br />
</span>二</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、国际化动因分类<span lang="EN-US"><br />
</span>三、中国企业国际化动因<span lang="EN-US"><br />
</span>第四节 企业国际化过程<span lang="EN-US"><br />
</span>一、企业国际化阶段论<span lang="EN-US"><br />
</span>二、中国企业国际化过程<span lang="EN-US"><br />
</span>案例<span lang="EN-US"><br />
</span>本章小结<span lang="EN-US"><br />
</span>思考题<span lang="EN-US"><br />
</span>第五章 国际商务战略<span lang="EN-US"><br />
</span>第</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">一节 战略决策与管理<span lang="EN-US"><br />
</span>一、战略模式<span lang="EN-US"><br />
</span>二、战略选择<span lang="EN-US"><br />
</span>三、战略规划<span lang="EN-US"><br />
</span>四、战略实施<span lang="EN-US"><br />
</span>第二节 国际成长战略<span lang="EN-US"><br />
</span>一、密集型成长战略<span lang="EN-US"><br />
</span>二</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、一体化成长战略<span lang="EN-US"><br />
</span>三、多样化成长战略<span lang="EN-US"><br />
</span>四、国际成长战略的发展<span lang="EN-US"><br />
</span>第三节 国际竞争战略<span lang="EN-US"><br />
</span>一、比较优势与竞争优势<span lang="EN-US"><br />
</span>二、获取竞争优势的方式<span lang="EN-US"><br />
</span>三</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、价值链和竞争优势<span lang="EN-US"><br />
</span>四、竞争战略的选择<span lang="EN-US"><br />
</span>第四节 全球战略<span lang="EN-US"><br />
</span>一、全球战略的含义<span lang="EN-US"><br />
</span>二、全球战略的基本特征<span lang="EN-US"><br />
</span>三、全球战略选择和竞争<span lang="EN-US"><br />
</span>案例<span lang="EN-US"><br />
</span>本章小结<span lang="EN-US"><br />
</span>思考题<span lang="EN-US"><br />
</span>第六章 目标市场选择与进入<span lang="EN-US"><br />
</span>第一节 市场细分与目标市场选择<span lang="EN-US"><br />
</span>一、市场细分<span lang="EN-US"><br />
</span>二</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、目标市场选择<span lang="EN-US"><br />
</span>第二节 市场进入方式与选择<span lang="EN-US"><br />
</span>一、进入国际市场的方式<span lang="EN-US"><br />
</span>二、国际市场进入方式的选择<span lang="EN-US"><br />
</span>第三节 新建与购并<span lang="EN-US"><br />
</span>一</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、新建海外企业<span lang="EN-US"><br />
</span>二、国际购并<span lang="EN-US"><br />
</span>案例<span lang="EN-US"><br />
</span>本章小结<span lang="EN-US"><br />
</span>思考题<span lang="EN-US"><br />
</span>第七章 全球生产<span lang="EN-US"><br />
</span>第一节 研究与开发<span lang="EN-US"><br />
</span>一、企业研究与开发的类型<span lang="EN-US"><br />
</span>二、企业研发的领域及其选择<span lang="EN-US"><br />
</span>三、企业研发方式<span lang="EN-US"><br />
</span>四、企业研发费用的确定<span lang="EN-US"><br />
</span>五</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、加速开发新产品<span lang="EN-US"><br />
</span>第二节 国际物流<span lang="EN-US"><br />
</span>一</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、国际物流的概念<span lang="EN-US"><br />
</span>二、国际物流的发展<span lang="EN-US"><br />
</span>三、跨国公司与国际物流<span lang="EN-US"><br />
</span>四、国际物流系统<span lang="EN-US"><br />
</span>五、互联网与国际物流<span lang="EN-US"><br />
</span>第三节 国际生产与国际生产体系<span lang="EN-US"><br />
</span>一、国际生产的战略选择<span lang="EN-US"><br />
</span>二、全球供应战略<span lang="EN-US"><br />
</span>三、国际制造<span lang="EN-US"><br />
</span>四、全球生产体系<span lang="EN-US"><br />
</span>案例<span lang="EN-US"><br />
</span>本章小结<span lang="EN-US"><br />
</span>思考题<span lang="EN-US"><br />
</span>第八章 国际营销<span lang="EN-US"><br />
</span>第一节 国际营销观<span lang="EN-US"><br />
</span>一、国际营销和国内营销<span lang="EN-US"><br />
</span>二</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、国际营销和出口营销<span lang="EN-US"><br />
</span>三、标准化和当地化<span lang="EN-US"><br />
</span>四、国际营销组合<span lang="EN-US"><br />
</span>第二节 国际产品策略</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><span lang="EN-US"><br />
</span>一、现代产品观<span lang="EN-US"><br />
</span>二、产品战略<span lang="EN-US"><br />
</span>三、消费品出口<span lang="EN-US"><br />
</span>四、工业品出口<span lang="EN-US"><br />
</span>第三节 国际定价策略<span lang="EN-US"><br />
</span>一、价格类型<span lang="EN-US"><br />
</span>二、定价策略<span lang="EN-US"><br />
</span>三、转移定价<span lang="EN-US"><br />
</span>四、倾销与反倾销<span lang="EN-US"><br />
</span>五、灰色市场<span lang="EN-US"><br />
</span>第四节 国际促销策略<span lang="EN-US"><br />
</span>一、广告<span lang="EN-US"><br />
</span>二</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、国际公共关系<span lang="EN-US"><br />
</span>三、营业推广<span lang="EN-US"><br />
</span>第五节 国际分销策略<span lang="EN-US"><br />
</span>一、国际分销渠道<span lang="EN-US"><br />
</span>二、渠道国别差异<span lang="EN-US"><br />
</span>三、分销渠道选择</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><span lang="EN-US"><br />
</span>案例<span lang="EN-US"><br />
</span>本</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">章小结<span lang="EN-US"><br />
</span>思考题<span lang="EN-US"><br />
</span>第九章 国际商务的组织<span lang="EN-US"><br />
</span>第一节 国际商务的法律组织<span lang="EN-US"><br />
</span>一、母公司<span lang="EN-US"><br />
</span>二、分公司<span lang="EN-US"><br />
</span>三、子公司<span lang="EN-US"><br />
</span>第二节 国际商务的管理组织<span lang="EN-US"><br />
</span>一</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、现代企业组织结构<span lang="EN-US"><br />
</span>二、国际商务组织结构的演变<span lang="EN-US"><br />
</span>第三节 全球组织结构安排<span lang="EN-US"><br />
</span>一、全球职能结构<span lang="EN-US"><br />
</span>二、全球产品事业部结构<span lang="EN-US"><br />
</span>三、全球地区事业部结构<span lang="EN-US"><br />
</span>四、全球混合结构<span lang="EN-US"><br />
</span>五、全球矩阵结构<span lang="EN-US"><br />
</span>第四节 新的组织结构安排<span lang="EN-US"><br />
</span>一、跨国网络结构<span lang="EN-US"><br />
</span>二、兼并的组织安排<span lang="EN-US"><br />
</span>三、联合经营的组织安排<span lang="EN-US"><br />
</span>四</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、凯立茨组织安排<span lang="EN-US"><br />
</span>五、电子网络组织结构<span lang="EN-US"><br />
</span>第五节 组织结构的选择<span lang="EN-US"><br />
</span>一、国际商务经营战略<span lang="EN-US"><br />
</span>二、国际经营的程度<span lang="EN-US"><br />
</span>三、管理人员的能力<span lang="EN-US"><br />
</span>案例<span lang="EN-US"><br />
</span>本章小结<span lang="EN-US"><br />
</span>思考题<span lang="EN-US"><br />
</span>第十章 跨文化管理<span lang="EN-US"><br />
</span>第一节 国际化经营与跨文化管理<span lang="EN-US"><br />
</span>一</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、跨文化管理概述<span lang="EN-US"><br />
</span>二、跨文化管理的主要内容<span lang="EN-US"><br />
</span>三、跨文化管理的模式<span lang="EN-US"><br />
</span>第二节 跨文化沟通<span lang="EN-US"><br />
</span>一、跨文化沟通的含义<span lang="EN-US"><br />
</span>二、跨文化沟通的影响因素<span lang="EN-US"><br />
</span>三、跨文化沟通的知识与技巧<span lang="EN-US"><br />
</span>第三节 文化融合<span lang="EN-US"><br />
</span>一、平衡文化差异<span lang="EN-US"><br />
</span>二、文化融合的途径<span lang="EN-US"><br />
</span>第四节 跨文化管理的实践策略<span lang="EN-US"><br />
</span>一、正确识别文化差异<span lang="EN-US"><br />
</span>二、跨文化培训<span lang="EN-US"><br />
</span>三、建立共同经营观和公司文化<span lang="EN-US"><br />
</span>四</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、实施本土化策略<span lang="EN-US"><br />
</span>案例<span lang="EN-US"><br />
</span>本章小结<span lang="EN-US"><br />
</span>思考题<span lang="EN-US"><br />
</span>第十一章 国际人力资源管理<span lang="EN-US"><br />
</span>第一节 国际人力资源管理的特点<span lang="EN-US"><br />
</span>一</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、国际人力资源管理定义<span lang="EN-US"><br />
</span>二、国际人力资源管理特点<span lang="EN-US"><br />
</span>三、国际人力资源管理模式<span lang="EN-US"><br />
</span>第二节 国际人力资源管理过程<span lang="EN-US"><br />
</span>一、跨国企业的人员配置<span lang="EN-US"><br />
</span>二、跨国企业管理人员的培训与发展<span lang="EN-US"><br />
</span>三、跨国企业员工的绩效管理<span lang="EN-US"><br />
</span>四、跨国企业员工的薪酬管理<span lang="EN-US"><br />
</span>第三节 人力资源管理模式的国际比较<span lang="EN-US"><br />
</span>一、美日国际人力资源管理模式分析<span lang="EN-US"><br />
</span>二</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、美日人力资源管理模式比较<span lang="EN-US"><br />
</span>三、人力资源管理模式的发展<span lang="EN-US"><br />
</span>案例<span lang="EN-US"><br />
</span>本章小结<span lang="EN-US"><br />
</span>思考题<span lang="EN-US"><br />
</span>第十二章 国际财务与税收<span lang="EN-US"><br />
</span>第</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">一节 国际财务系统<span lang="EN-US"><br />
</span>一、国际财务管理的职能和特点<span lang="EN-US"><br />
</span>二、国际财务管理方式<span lang="EN-US"><br />
</span>三、国际财务管理系统<span lang="EN-US"><br />
</span>第二节 国际融资<span lang="EN-US"><br />
</span>一、国际融资战略<span lang="EN-US"><br />
</span>二、国际融资来源<span lang="EN-US"><br />
</span>三、国际筹资方式<span lang="EN-US"><br />
</span>第三节 国际资金运用<span lang="EN-US"><br />
</span>一、国际企业外部现金流量管理<span lang="EN-US"><br />
</span>二、国际企业内部现金流量管理<span lang="EN-US"><br />
</span>三、国际投资财务决策<span lang="EN-US"><br />
</span>四</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、对外投资的资本成本<span lang="EN-US"><br />
</span>第四节 国际转移定价与税收<span lang="EN-US"><br />
</span>一、国际转移定价<span lang="EN-US"><br />
</span>二、国际税收管理<span lang="EN-US"><br />
</span>第</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">五节 外汇风险和防范<span lang="EN-US"><br />
</span>一、外汇风险的类型<span lang="EN-US"><br />
</span>二、外汇风险管理过程<span lang="EN-US"><br />
</span>三、外汇风险管理技术<span lang="EN-US"><br />
</span>案例<span lang="EN-US"><br />
</span>本章小结<span lang="EN-US"><br />
</span>思考题<span lang="EN-US"><br />
</span>附录<span lang="EN-US">1 </span>专用术语中英文对照<span lang="EN-US"><br />
</span>附录<span lang="EN-US">2 </span>参考资料</span></p><br><p><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 本丛书力求处理好三个关系，在内容、形式和体例上的所创新，以形成自己的风格和特色。<span lang="EN-US"><br />
</span> 其一，处理好过去、现在和将来之间的关系。<span lang="EN-US"><br />
</span> 其二，处理好理论概念与实务操作之间的关系。<span lang="EN-US"><br />
</span> 其</span></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">三，处理好理论阐述与案例分析之间的关系。 <span lang="EN-US"><br />
</span> 作为一套完整的商务丛书，我们将陆续推出相关的系列教材，力求覆盖面广、配套全，以利于读者一套丛书在手，商务内容一览无余。就每一本教材而言，由于论述对象、角度和所用的分析工具有所不同，各自体例的安排也百花齐放。但是从总体上看，我们力求每一本教材在体系安排、理论阐述、概念说明、文字表达等方面都努力做到规划化，每本教材都有每章小结、案例、习题和注解，以便于读者学习。<span lang="EN-US"><br />
</span> 本书是一部国际贸易的专业教材，内容涉及国际商务理论、国际商务环境、企业国际化、国际商务战略、目标市场选择与进入、全球生产、国际营销等，适合国际贸易专业学生学习使用。</span></span></p>
