<img width='200' height='280' src="../../upload/book/1160285141823.jpg"><br>出版社:中信出版社<br>目录:<div style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体">
<p><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">序<span lang="EN-US"><br />
</span>引言<span lang="EN-US"><br />
</span>用创业打破旧的秩序！<span lang="EN-US"><br />
</span>第一章 创业家谈挑战者精神 <span lang="EN-US"><br />
1.</span>创建世界一流的企划公司<span lang="EN-US"> <br />
2.</span>低科技含量产业成长的秘密<span lang="EN-US"><br />
3.</span>实现低价理想住宅的梦想<span lang="EN-US"><br />
</span>第二章 制定商业计划的方法<span lang="EN-US"><br />
1.</span>消费者需求与创业者战略<span lang="EN-US"><br />
2.</span>商业的构想方法<span lang="EN-US">——</span>让假想变为现实<span lang="EN-US"><br />
3.</span>风险投资的人才招聘与组织运营<span lang="EN-US"><br />
4.</span>创业者形象与制定商业计划的要点<span lang="EN-US"><br />
</span>第三章 商业计划书的讲解<span lang="EN-US"> <br />
1.</span>贝乐思公司<span lang="EN-US"><br />
</span>贝乐思公司的新商业展望<span lang="EN-US"> <br />
</span>贝乐思公司采用的新商业构想<span lang="EN-US"><br />
</span>讨论者关于构想方法的讲评<span lang="EN-US"><br />
</span>贝乐思生活设计研究所商业计划书<span lang="EN-US"> <br />
</span>网上教育系统商业计划书<span lang="EN-US"><br />
</span>大学生职业能力开发学校开设<span lang="EN-US">“Will Be”</span>课程的提案<span lang="EN-US"><br />
</span>老年人自传研究班的商业计划书<span lang="EN-US"> <br />
</span>贝乐思公司的讲评<span lang="EN-US"><br />
</span>商业计划是如何制定的<span lang="EN-US">/</span>后藤玄利<span lang="EN-US"> <br />
2. </span>利库路特公司<span lang="EN-US"> <br />
</span>利库路特公司的新商业展望<span lang="EN-US"><br />
</span>通过第一次审查的构想概要<span lang="EN-US"><br />
</span>利库路特公司采用的新商业构想<span lang="EN-US"><br />
</span>资格行业的派遣服务计划书<span lang="EN-US"> <br />
</span>互联网市场活动商业计划书<span lang="EN-US"> <br />
</span>以个人数据库为基础的人事招聘系统计划书<span lang="EN-US"> <br />
</span>利库路特公司的讲评<span lang="EN-US"><br />
3.NTT</span>租赁公司<span lang="EN-US"><br />
NTT</span>租赁公司的新商业展望<span lang="EN-US"> <br />
NTT</span>租赁公司采用的新商业构想<span lang="EN-US"> <br />
</span>公司租赁卡的商业计划书<span lang="EN-US"><br />
</span>业务外包服务的商业计划书<span lang="EN-US"> <br />
</span>信息服务商业计划书<span lang="EN-US"> <br />
</span>办公室租赁商业计划书<span lang="EN-US"><br />
</span>ＮＴＴ租赁公司的讲评<span lang="EN-US"> <br />
4.</span>寺冈精工公司<span lang="EN-US"> <br />
</span>寺冈精工的新商业展望<span lang="EN-US"> <br />
</span>寺冈精工采用的新商业构想<span lang="EN-US"> <br />
</span>ＰＯＰ广告单制作服务商业计划书<span lang="EN-US"> <br />
</span>中小超市操作支持代理业务商业计划书<span lang="EN-US"> <br />
</span>超市送货上门业务支持商业计划书<span lang="EN-US"><br />
</span>客户管理系统商业计划书<span lang="EN-US"> <br />
</span>寺</span></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">冈精工的讲评<span lang="EN-US"><br />
</span>第四章 不可错过的创业商机<span lang="EN-US"><br />
</span>后记</span></span></p>
</div><br><div style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">　　企业如何才能成功？竞争优势从何而来？创业者如何才能成为市场的赢家？<span lang="EN-US"><br />
</span>　　日本战略之父、全球管理大师大前研一先生，视培养企业家素质、开发新事业，帮助更多人才投身到商业社会为己任，创办了享誉国际的创业者商学院。本书是创业者商学院创建以来的第一部课程教材，本书除了详细介绍创业者必备的技能和经营方略之外，着重强调了商业企划书如何构想、是否具有可行性，以及如何才能获得市场竞争力等。<span lang="EN-US"><br />
</span>本书告诉你如何运用自身的优势，如何从竞争中取得先机，找到属于自己企业的蓝海战略。</span></div>

<P style="LINE-HEIGHT: 130%"><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">       "</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>在我的生命中，除了工作，其他事情很少能使我产生兴趣。我更愿意把自己当作一个网民，只有这样才能推出更加符合用户需求的业务。</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">"1998</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>年创办腾讯公司的马化腾，对创业的阐释就是兴趣和专注，即使在资金非常紧张的</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">2001</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>年，他和他的</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">18</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>人创业团队也没有放弃。而后，移动</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">QQ</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>的出现终于让他们找到了合适的商业模式，创造了企业的辉煌。马化腾的经历，展示了顾客愿景、自我激励和团队的力量。在《创业者之道》一书中，日本管理大师大前研一结合案例对这三种力量进行了分析，相信对许多想创业的经理人都有借鉴价值。</FONT></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial"> <SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></P>
<P style="LINE-HEIGHT: 130%"><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">　　</SPAN><B><SPAN style="COLOR: black; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT size=3>创业者要建立顾客愿景</FONT></SPAN></B></FONT><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial"> <o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 130%"><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>　　作为日本战略之父，大前研一认为初创企业的战略可以从</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">3</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>个</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">"C"</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>综合考虑，即顾客（</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">Customer</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>）、竞争对手（</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">Competitor</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>）、自己的公司（</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">Company</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>）。这其中最重要的是顾客，抓住顾客的需求提供合适的产品，更能获得竞争优势，而不是与竞争对手比较，或只限于销售自己的产品。</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial"> <o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 130%"><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>　　日本的</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">Fast Retailing</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>公司，在发展中就活用了这条原则。它旗下的</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">"</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>优衣库</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">"</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>店，最初产品定位为十几岁的青少年消费者，将流行服装作为休闲服饰来销售。但开业</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">2</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>年后，发现来购物的客户更多的是带着孩子的人和岁数大的人，因此从实际的顾客状况分析，他们很快将定位扩大为</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">"</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>不分年龄、不分性别</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">"</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>，而且打破许多商店在早上</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">10</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>点开门的习惯，将开店时间定在早上</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">6</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>点，方便了上班前的顾客。由于</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">"</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>优衣库</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">"</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>的商品平均单价是在</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">1500</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>日元的休闲服，他们取消了向顾客推销的做法，让顾客对商品自由选择。这些措施在</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">80</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>年代的日本都是非常创新的做法，而正是因为考虑了顾客的需求他们取得了独特的竞争优势，并获得了成功。</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial"> <o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 130%"><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">　　</SPAN><B><SPAN style="COLOR: black; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT size=3>创业者要有好奇心</FONT></SPAN></B></FONT><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial"> <o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 130%"><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>　　好奇心给人们带来的是对未知领域的探索精神，大前研一认为创业者如果失去好奇心，其前程就会结束。拥有好奇心，通常就是找到自己的兴趣点，这样无穷的探索精神和全身心投入就会自然而来，创业路上的任何艰难险阻都不会让他妥协，只会不断磨炼他茁壮成长。</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial"> <o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 130%"><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>　　书中总结了具有好奇心的创业者的三个特征：</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">1</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>、要有自己开创未来的想法；</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">2</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>、要抱有一个比任何人都高的经营目标，例如李彦宏将百度做成了中文搜索的第一选择，比尔</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">·</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>盖茨将</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">Windows</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>做成了全世界最成功的操作系统；</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">3</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>、要有干事业就得拼命的想法。好奇心驱动专注和执着，事业却要靠自己的意志支撑下去，许多成功创业者对企业、对员工的使命感，常常就是靠这种精神来实现的。</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial"> <o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 130%"><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">　　</SPAN><B><SPAN style="COLOR: black; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT size=3>创业者要选拔合适的人才</FONT></SPAN></B></FONT><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial"> <o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 130%"><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>　　创业时，由于资金和各方面条件的限制，团队的人数通常不多。但对于企业发展到底需要怎样的人才，公司的经营者必须有清醒的认识，因为招聘优秀人才的工作通常是由他们亲自操作的。除了学历、工作经验外，把握所需人才的特征非常重要。</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial"> <o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 130%"><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>　　华信惠悦日本公司董事长高桥俊介，就咨询公司聘用人才的标准，总结了四个特征：</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">1</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>、头脑要聪明，因为做咨询工作，需要向第三方进行通俗易懂的说明，所以讲话必须具备很强的逻辑性。这个特征可以通过试题测试来认证；</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">2</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>、对话的欲望要强烈，比如对事物进行准确生动描述的能力。咨询师在告诉对方事情时，要用易懂又能感染对方的表达方式；</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial"> 3</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>、带有问题意识，比具有问题解决能力更重要的是发现问题的能力；</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">4</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>、开朗的个性，这种性格对公司和自身的事业都会有极大的帮助，通常可以通过几次面谈对应聘者做出判断。</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial"> <o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 130%"><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>　　公司经营者可以和资深的人力资源工作者一起来探讨适合自己企业的人才标准，从实际出发，在实践中检验和总结。</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial"> <o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 130%"><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>　　《创业着之道》除了以上三个方面的内容外，对商业计划书的撰写也提供了大量的案例和分析，相信仔细地阅读此书，一定可以开拓思路，获得不小的收获。</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; LINE-HEIGHT: 130%; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>