现代企业之魂——唯物辩证法与企业文化创新研究
<img width='200' height='280' src="../../upload/book/1020103738.jpg"><br>出版社:人民出版社<br>目录:<p><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">序<span lang="EN-US"><br />
</span>第一章 导论<span lang="EN-US"><br />
</span>一、唯物辩证法对企业文化创新的指导作用<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>关于唯物辩证法的理解<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)</span>唯物辩证法对企业文化创新的指导作用<span lang="EN-US"><br />
</span>二、现代企业文化创新在管理理论发展中的演化<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>古典管理理论中的企业文化思想<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)</span>行为科学管理理论中的企业文化思想<span lang="EN-US"><br />
(</span>三<span lang="EN-US">)</span>管理丛林阶段的企业文化思想<span lang="EN-US"><br />
(</span>四<span lang="EN-US">)</span>现代企业文化理论的产生与发展<span lang="EN-US"><br />
(</span>五<span lang="EN-US">)</span>国内外企业文化理论研究现状辩证分析<span lang="EN-US"><br />
</span>三、现代企业文化创新的意义<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>创新及其时代价值<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)</span>现代企业文化创新的意义分析<span lang="EN-US"><br />
</span>【案例】<span lang="EN-US">I </span>成也企业文化败也企业文化<span lang="EN-US"><br />
</span>【案例】<span lang="EN-US">II </span>奥美公司的企业文化<span lang="EN-US"><br />
</span>第二章 企业文化创新唯物论<span lang="EN-US"><br />
</span>一、物质世界<span lang="EN-US">——</span>人类文化<span lang="EN-US">——</span>企业文化<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>物质世界的<span lang="EN-US">“</span>人化<span lang="EN-US">”<br />
(</span>二<span lang="EN-US">)</span>人类文化<span lang="EN-US"><br />
(</span>三<span lang="EN-US">)</span>文化与企业文化<span lang="EN-US"><br />
</span>二</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">、企业文化发展的历史必然性<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>企业管理的发展与企业文化产生的一致性<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)</span>社会经济发展与企业文化创新<span lang="EN-US"><br />
</span>三、企业文化创新的经济效益观<span lang="EN-US"><br />
(</span></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">一<span lang="EN-US">)</span>企业文化创新的现实基础分析<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)</span>企业经济效益与企业文化创新的辩证关系<span lang="EN-US"><br />
(</span>三<span lang="EN-US">)</span>我国企业文化创新的针对性和实效性<span lang="EN-US"><br />
</span>【案例】<span lang="EN-US">I </span>创新：<span lang="EN-US">IBM</span>重振雄风<span lang="EN-US"><br />
</span>【案例】<span lang="EN-US">II </span>英特尔：创新是这样产生的<span lang="EN-US"><br />
</span>第三章 企业文化创新辩证论<span lang="EN-US"><br />
</span>一、企业文化创新的历史特点<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>知识经济与企业文化创新<span lang="EN-US"> <br />
(</span>二<span lang="EN-US">)</span>中国加入<span lang="EN-US">WTO</span>与中国企业文化创新<span lang="EN-US"><br />
(</span>三<span lang="EN-US">)</span>中国经济体制改革与企业文化创新<span lang="EN-US"><br />
(</span>四<span lang="EN-US">)</span>企业自身变革与企业文化创新<span lang="EN-US"><br />
</span>二、企业文化与经济的矛盾运动<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>经济造就企业文化<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)</span>企业文化促进社会经济<span lang="EN-US"><br />
(</span>三<span lang="EN-US">)</span>企业文化与经济发展的统<span lang="EN-US"><br />
</span>三、企业文化创新的战略思考<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>企业文化创新战略的形成<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)</span>企业文化创新战略的基本内容<span lang="EN-US"><br />
(</span>三<span lang="EN-US">)</span>企业文化创新与企业可持续发展<span lang="EN-US"><br />
(</span>四<span lang="EN-US">)</span>企业文化创新的发展趋势<span lang="EN-US"><br />
</span>【案例】<span lang="EN-US">I</span>双鹤药业：消除企业文化<span lang="EN-US">“</span>冲突<span lang="EN-US">”<br />
</span>【案例】<span lang="EN-US">II</span>北汽福田：<span lang="EN-US">“</span>热情创新永不止步<span lang="EN-US">”<br />
</span>第四章 企业文化创新系统论<span lang="EN-US"><br />
</span>一、企业文化创新环境系统<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>现代企业文化创新的社会<span lang="EN-US">“</span>大环境<span lang="EN-US">”<br />
(</span>二<span lang="EN-US">)</span>现代企业文化创新的行业<span lang="EN-US">“</span>小环境<span lang="EN-US">”<br />
(</span>三<span lang="EN-US">)</span>现代企业文化创新的企业<span lang="EN-US">“</span>内环境<span lang="EN-US">”<br />
</span>二、中国企业文化系统创新取向<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>以唯物辩证法为指导的中国特色企业文化理念<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)</span>与思想政治工作结合的中国特色企业形象<span lang="EN-US"><br />
(</span>三<span lang="EN-US">)</span>融东、西企业文化精髓的创新源泉<span lang="EN-US"><br />
</span>三、中国特色企业文化系统结构<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>战略性企业文化<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)</span>经营管理性企业文化<span lang="EN-US"><br />
(</span>三<span lang="EN-US">)</span>体制性企业文化<span lang="EN-US"><br />
</span>【案例】<span lang="EN-US">I </span>中嗣联通的企业文化体系<span lang="EN-US"><br />
</span>【案例】<span lang="EN-US">II </span>微软如何创新<span lang="EN-US">? <br />
</span>第五章 企业文化创新动力论<span lang="EN-US"><br />
</span>一、企业文化创新动力源泉<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>企业提高经济效益的需要是企业文化创新的根本动力<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)</span>利益激励是企业文化创新的直接动力<span lang="EN-US"><br />
(</span>三<span lang="EN-US">)</span>技术和质量是企业文化创新的深层动力<span lang="EN-US"> <br />
</span>二、企业文化创新动力的构成<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>外部动力<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)</span>内部动力<span lang="EN-US"><br />
</span>【案例】<span lang="EN-US">I </span>西安杨森：文化是魂<span lang="EN-US"><br />
</span>【案例】<span lang="EN-US">II </span>海尔：以技术创新求质量<span lang="EN-US"><br />
</span>第六章 企业文化创新机制论<span lang="EN-US"><br />
</span>一、企业文化创新的外部机制<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>企业文化创新的哲学文化基础<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)</span>企业文化创新的社会存在基础<span lang="EN-US"><br />
(</span>三<span lang="EN-US">)</span>企业文化创新的科学技术基础<span lang="EN-US"><br />
</span>二、企业文化创新的内部机制<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>内部激励机制<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)</span>内部竞争机制<span lang="EN-US"><br />
(</span>三<span lang="EN-US">)</span>内部评价机制<span lang="EN-US"><br />
</span>【案例】 摩托罗拉公司的企业文化创新机制<span lang="EN-US"><br />
</span>第七章 企业文化创新特色论<span lang="EN-US"><br />
</span>一、企业文化创新的历史特色<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>企业文化创新的<span lang="EN-US">“</span>理论探索<span lang="EN-US">”</span>时期<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)“</span>全方位<span lang="EN-US">”</span>企业文化创新时期<span lang="EN-US"><br />
</span>二、企业文化创新的地域特色<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>发达国家企业文化创新的特色<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)</span>中国特色企业文化创新<span lang="EN-US"><br />
</span>三、企业文化创新的企业特色<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>不同企业文化创新各具特色<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)</span>企业不同发展阶段有其特色<span lang="EN-US"><br />
</span>【案例】 海尔企业文化创新的特色<span lang="EN-US"><br />
</span>第八章 企业文化创新与理论体系重构<span lang="EN-US"><br />
</span>一、不断创新的企业文化构成<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>创新的企业价值观<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)</span>不断变革的企业精神<span lang="EN-US"><br />
(</span>三<span lang="EN-US">)</span>富于个性的企业家精神<span lang="EN-US"><br />
(</span>四<span lang="EN-US">)</span>逐步提升的企业形象<span lang="EN-US"><br />
</span>二、当代企业文化创新的重点<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>确立<span lang="EN-US">“</span>创新<span lang="EN-US">”</span>的企业经营理念<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)</span>形成企业<span lang="EN-US">“</span>创新文化<span lang="EN-US">”</span>的环境<span lang="EN-US"><br />
(</span>三<span lang="EN-US">)</span>在东、西文化融合基础上的创新<span lang="EN-US"><br />
(</span>四<span lang="EN-US">)</span>加大对企业文化创新的投入<span lang="EN-US"><br />
</span>三、企业文化创新和理论体系重构过程中应注意的几个问题<span lang="EN-US"><br />
(</span>一<span lang="EN-US">)</span>把<span lang="EN-US">“</span>个性化<span lang="EN-US">”</span>建设放在首位<span lang="EN-US"><br />
(</span>二<span lang="EN-US">)</span>避免出现<span lang="EN-US">“</span>从众行为<span lang="EN-US">”</span>和<span lang="EN-US">“</span>走过场<span lang="EN-US">”<br />
(</span>三<span lang="EN-US">)</span>利用非正式组织的力量<span lang="EN-US"><br />
</span>【案例】 惠普拿业文化的构建<span lang="EN-US"><br />
</span>参考文献<span lang="EN-US"><br />
</span>后记</span></p><br><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 本书以唯物辩证法为指探讨企业文化创新问题，是一次大胆的、有益的尝试。唯物辩证法是我们认识社会、改造社会的科学世界观和方法论，因此，中国特色企业文化建设与创新只有以唯物辩证法为指导，才能沿着正确的方向进行。<span lang="EN-US"><br />
</span> 企业作为一个经济实体，它为何要进行企业文化建设和创新？本书立足于哲学的高度，从知识经济时代企业发展的实际情况出发，通过各种关系交互作用情况的深入具体分析，比较系统地回答了这些问题，本书对企业文化与企业经济效益关系的理解是唯物的，又是辩证的。为了正确理解企业文化与企业经济效益之间的关系，本书对文化与经济之间的关系进行了深入剖析，这有助于从更大的范围和更高的层面上说明企业文化与企业经济效益之间的辩证关系。</span>
