战略管理：竞争与全球化（亚洲案例）
<img width='200' height='280' src="../../upload/book/1157954230913.jpg"><br>出版社:机械工业出版社<br>目录:<span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">译者序<span lang="EN-US"><br />
</span>推荐序<span lang="EN-US"><br />
</span>序<span lang="EN-US"><br />
</span>作者简介<span lang="EN-US"><br />
</span>译者简介<span lang="EN-US"><br />
</span>如何准备一个有效的案例分析<span lang="EN-US"> <br />
</span>案例<span lang="EN-US">1 </span>新加坡电信：恶劣市场环境下的战略挑战<span lang="EN-US"> <br />
</span> 简介<span lang="EN-US"> <br />
</span> <span lang="EN-US">1.1 </span>国内背景：新加坡的发展与其基建政策<span lang="EN-US"> <br />
</span> <span lang="EN-US">1.2 </span>产业背景：电信业的发展趋势<span lang="EN-US"> <br />
</span> <span lang="EN-US">1.3 </span>新加坡电信的战略、业绩和本地竞争环境<span lang="EN-US"> <br />
</span> <span lang="EN-US">1.4 </span>未来到底意味什么<span lang="EN-US"> <br />
</span> 附录<span lang="EN-US">1A </span>部分国家电信业的成长情况<span lang="EN-US"> <br />
</span> 附录<span lang="EN-US">1B </span>新加坡电信主席对股东的说明（<span lang="EN-US">1998~1999</span>年度）<span lang="EN-US"> <br />
</span> 附录<span lang="EN-US">1C </span>新加坡电信的财务报告<span lang="EN-US"> <br />
</span> 注释<span lang="EN-US"> <br />
</span>案例<span lang="EN-US">2 </span>莱佛士酒店（上）<span lang="EN-US"> <br />
</span> 简介<span lang="EN-US"> <br />
</span> <span lang="EN-US">2.1 </span>历史<span lang="EN-US"> <br />
</span> <span lang="EN-US">2.2 </span>新莱佛士<span lang="EN-US"> <br />
</span> <span lang="EN-US">2.3 </span>新加坡旅游业<span lang="EN-US"> <br />
</span> <span lang="EN-US">2.4 </span>酒店行业<span lang="EN-US"> <br />
</span> <span lang="EN-US">2.5 20</span>世纪<span lang="EN-US">90</span>年代发展趋势<span lang="EN-US"> <br />
</span> <span lang="EN-US">2.6 </span>莱佛士的竞争对手<span lang="EN-US"> <br />
</span> <span lang="EN-US">2.7 </span>挑战<span lang="EN-US"> <br />
</span> 注释<span lang="EN-US"> <br />
</span>案例<span lang="EN-US">3 </span>莱佛士酒店（下）<span lang="EN-US"> <br />
</span> 简介<span lang="EN-US"> <br />
</span> <span lang="EN-US">3.1 </span>亚洲金融危机与新加坡酒店业<span lang="EN-US"> <br />
</span> <span lang="EN-US">3.2 </span>莱佛士酒店的表现<span lang="EN-US"> <br />
</span> <span lang="EN-US">3.3 </span>竞争<span lang="EN-US"> <br />
</span> <span lang="EN-US">3.4 </span>所有权<span lang="EN-US"> <br />
</span> <span lang="EN-US">3.5 </span>未来<span lang="EN-US"> <br />
</span> 附录<span lang="EN-US">3A </span>酒店业与旅游业的历史资料<span lang="EN-US"> <br />
</span> 注释<span lang="EN-US"> <br />
</span>案例<span lang="EN-US">4 </span>联想集团及中国计算机产业<span lang="EN-US"> <br />
</span> 简介<span lang="EN-US"> <br />
</span> <span lang="EN-US">4.1 </span>中国市场及经济体制改革回顾<span lang="EN-US"> <br />
</span> <span lang="EN-US">4.2 </span>中国计算机产业的发展<span lang="EN-US"> <br />
</span> <span lang="EN-US">4.3 </span>国家电子工业发展政策<span lang="EN-US"> <br />
</span> <span lang="EN-US">4.4 </span>中国计算机产业展望<span lang="EN-US"> <br />
</span> <span lang="EN-US">4.5 </span>中国计算机产业的竞争状况<span lang="EN-US"> <br />
</span> <span lang="EN-US">4.6 </span>联想集团的历史<span lang="EN-US"> <br />
</span> <span lang="EN-US">4.7 </span>业务领域<span lang="EN-US"> <br />
</span> <span lang="EN-US">4.8 </span>职能<span lang="EN-US"> <br />
</span> 注释<span lang="EN-US"> <br />
</span>案例<span lang="EN-US">5 </span>新加坡航空集团<span lang="EN-US"> <br />
</span> 简介<span lang="EN-US"> <br />
</span> <span lang="EN-US">5.1 </span>历史<span lang="EN-US"> <br />
</span> <span lang="EN-US">5.2 </span>战略<span lang="EN-US"> <br />
</span> <span lang="EN-US">5.3 </span>内部组织政策<span lang="EN-US"> <br />
</span> <span lang="EN-US">5.4 </span>成绩<span lang="EN-US"> <br />
</span> <span lang="EN-US">5.5 </span>未来问题<span lang="EN-US"> <br />
</span> 附录<span lang="EN-US">5A <br />
</span> 附录<span lang="EN-US">5B <br />
</span> 注释<span lang="EN-US"> <br />
</span>案例<span lang="EN-US">6 </span>余仁生（香港）有限公司<span lang="EN-US"> <br />
</span> 简介<span lang="EN-US"> <br />
</span> <span lang="EN-US">6.1 </span>下滑的销售额<span lang="EN-US"> <br />
</span> <span lang="EN-US">6.2 EYS</span>的竞争者<span lang="EN-US"> <br />
</span> <span lang="EN-US">6.3 </span>国际竞争者<span lang="EN-US"> <br />
</span> <span lang="EN-US">6.4 </span>顾客<span lang="EN-US"> <br />
</span> <span lang="EN-US">6.5 EYS</span>店的全新形象<span lang="EN-US"> <br />
</span> <span lang="EN-US">6.6 </span>未来<span lang="EN-US"> <br />
</span> 注释<span lang="EN-US"> <br />
</span>案例<span lang="EN-US">7 IPC<br />
……<br />
</span>案例<span lang="EN-US">8 </span>德加拉公司在中国<span lang="EN-US"><br />
</span>案例<span lang="EN-US">9 </span>佐丹奴<span lang="EN-US"><br />
</span>案例<span lang="EN-US">10 IBCA</span>有限公司<span lang="EN-US"><br />
</span>案例<span lang="EN-US">11 </span>新加坡航空公司：面对亚洲金融危机<span lang="EN-US"><br />
</span>案例<span lang="EN-US">12 </span>双鱼集团<span lang="EN-US"><br />
</span>案例<span lang="EN-US">13 </span>合发集团：从危机走向阿斯特<span lang="EN-US"><br />
</span>案例<span lang="EN-US">14 </span>南城玻璃瓶厂的变迁<span lang="EN-US"><br />
</span>案例<span lang="EN-US">15 </span>新加坡电信在欧洲<span lang="EN-US"><br />
</span>案例<span lang="EN-US">16 NOL </span>与<span lang="EN-US">APL</span>：海洋上的变化<span lang="EN-US"><br />
</span>案例<span lang="EN-US">17 </span>印度的金色拱门：一则有关战略改革的案例<span lang="EN-US"><br />
</span>案例<span lang="EN-US">18 </span>全球精英联盟的瓦解<span lang="EN-US"><br />
</span>案例<span lang="EN-US">19 </span>新加坡发展银行：公众为两新元违规收费而呐喊<span lang="EN-US"><br />
</span>案例<span lang="EN-US">20 </span>豪华表零售商的多种经营<span lang="EN-US"><br />
</span>案例<span lang="EN-US">21 </span>我的网在中国<span lang="EN-US"><br />
</span>案例<span lang="EN-US">22 </span>斯托勋爵面包店<span lang="EN-US"><br />
</span>案例<span lang="EN-US">23 THG</span>公司的战略<span lang="EN-US"><br />
</span>案例<span lang="EN-US">24 </span>报业危机：报价<span lang="EN-US">“</span>割喉<span lang="EN-US">”</span>战<span lang="EN-US"><br />
</span>案例<span lang="EN-US">25 </span>纳日精炼厂</span><br><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 本书汇集了<span lang="EN-US">25</span>个案例，这些案例均选自亚洲的国家和地区，如中国、新加坡、印度、马来西亚等，涉及行业广泛、企业类型众多，从汽车制造业到医药、运输行业，不管是私营、国有、国际化大企业还是本地小公司都尽在其中。每个案例结构清晰、资料全面，并且有相应的核心理论支持，真实反映了在亚洲经营的公司所要面临的种种战略问题，对读者应用战略理论分析具体问题有很大的帮助，是一本实用的战略管理理论的辅助学习教材。<span lang="EN-US"><br />
</span> 本书适用于管理专业本科生、研究生，<span lang="EN-US">MBA</span>学生，<span lang="EN-US">EMBA</span>学生，企业经营管理人员及相关领域研究人员。</span>
