<P>作者：廖晓<BR>出版社：广东经济出版社</P>内容简介：
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<P>       本书总结有三大特点：<BR>　　第一大特点：颠覆性。书中指出：我们常说的核心竞争力是长生不老的笑话；管理学界批判的机会主义却某种意义上有其存在合理性；全球畅销的《蓝海战略》居然有“七宗罪”；所谓管理大师的战略管理理论大都是纸上谈兵并且逻辑错误百出；不少战略和公司治理专家的理论之争也无异于瞎子摸象的无稽之谈；战略理论“看上去很美”，却严重脱离企业管理实践。<BR>　　第二大特点：原创性。廖晓老师在理论与咨询培训实践中穿梭往来，通过长期的理论研究和十多年来的战略管理、公司治理或咨询实践，将管理学、经济学、营销学、公司治理、供应链管理和哲学等有机结合，努力找出管理理论与企业实践的“对接点”：战略转型、SBBC战略模型、陷阱式盈利结构模式、平台战略、战略转型“四转”模式、二元结构下的战略选择、“四要素”能力模型、动态治理、治理转型等等，加上对战略、战略管理、转型、公司治理等重新定义和诠释，这些正体现了廖晓研究的原创性。<BR>　　第三大特点：实战性。偏好咨询分析、能力咨询分析、差距分析、哲学人类学与战略咨询思路等咨询工具的创新、作者本人参与或主持过的企业战略和公司治理咨询案例解析，给企业战略管理实践提供了指导。<BR>　　颠覆性的创新，无畏的批判精神，环环相扣的逻辑推理，复杂问题简单化，雅俗共赏的写作风格，理论研究与培训咨询实践完美结合。廖晓老师《战略转型》一书对企业家最头痛最关心的问题点到了痛处、挠到了痒处、讲到了深处、落到了实处。<BR></P>

[ 本帖最后由 jessica 于 2007-9-14 11:10 编辑 ]

<FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 22pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">向您隆重推荐一本摆脱红海开创蓝海的致胜宝典——</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 22pt; LINE-HEIGHT: 150%"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com<img src=" /><o:p></o:p></SPAN></B></FONT>
<P></P><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 22pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">                《战略转型》</SPAN></B></FONT>
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<P class=MsoNormal style="MARGIN: 2.5pt 0cm; TEXT-INDENT: 24.1pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><I style="mso-bidi-font-style: normal"><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">本书是继畅销书《蓝海战略》之后的升级版，也是继全球畅销书《转型》之后的第一本本土化力作，更是廖晓老师战略理论与咨询实践的完美结晶！</SPAN></I></B></FONT></P>
<P class=MsoNormal style="MARGIN: 2.5pt 0cm; TEXT-INDENT: 24.1pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><I style="mso-bidi-font-style: normal"><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"></SPAN></I></B><B style="mso-bidi-font-weight: normal"><I style="mso-bidi-font-style: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><o:p></o:p></SPAN></I></B></FONT> </P>
<P class=MsoNormal style="MARGIN: 2.5pt 0cm; TEXT-INDENT: 24.1pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><I style="mso-bidi-font-style: normal"><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">《战略转型》</SPAN></I></B><B style="mso-bidi-font-weight: normal"><I style="mso-bidi-font-style: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><FONT face="Times New Roman">2007</FONT></SPAN></I></B><B style="mso-bidi-font-weight: normal"><I style="mso-bidi-font-style: normal"><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年</SPAN></I></B><B style="mso-bidi-font-weight: normal"><I style="mso-bidi-font-style: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><FONT face="Times New Roman">8</FONT></SPAN></I></B><B style="mso-bidi-font-weight: normal"><I style="mso-bidi-font-style: normal"><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月底正式出版发行，全国各大书店和当当网有售。</SPAN></I></B></FONT></P>
<P class=MsoNormal style="MARGIN: 2.5pt 0cm; TEXT-INDENT: 24.1pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><I style="mso-bidi-font-style: normal"><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"></SPAN></I></B><B style="mso-bidi-font-weight: normal"><I style="mso-bidi-font-style: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><o:p></o:p></SPAN></I></B></FONT> </P>
<P class=MsoNormal style="MARGIN: 2.5pt 0cm; TEXT-INDENT: 14pt; mso-char-indent-count: 1.0"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">  在当今的中国企业界，“转型”备受瞩目，也因其高关注度而被列为“</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">2006</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年十大流行关键词”之一。在百度搜索“转型”一词，竟有高达</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">2180</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万个词条，“战略转型”也高达</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">85</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万个词条。包括招商银行、中国电信、凤凰卫视、南方报业集团、盛大网络、</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">UT</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">斯达康、微软、飞利浦、松下、柯达等全世界无数企业都在悄然进行着战略转型</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">------</FONT></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 2.5pt 0cm; TEXT-INDENT: 14pt; mso-char-indent-count: 1.0"><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"><o:p></o:p></FONT></SPAN></FONT> </P>
<P class=MsoNormal style="MARGIN: 2.5pt 0cm; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">众所周知，在人民币升值压力、欧盟反倾销、劳动力成本上升、原材料价格上涨、农村消费难以启动和上世纪</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">80</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年代出生人口成为消费主体等根本环境发生变化的情况下，中国企业迫切需要全面战略转型。</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 2.5pt 0cm; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"></SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></FONT> </P>
<P class=MsoNormal style="MARGIN: 2.5pt 0cm; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">那么究竟什么是战略转型、企业什么时候该战略转型、战略转型的途径有哪些、如何有效实施战略转型、什么因素将阻碍企业战略转型？这一系列重大而又亟待解决的问题，在廖晓的《战略转型》里都能找到详尽的答案。</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 2.5pt 0cm; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"></SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></FONT> </P>
<P class=MsoNormal style="MARGIN: 2.5pt 0cm; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">老师在理论与咨询培训实践中穿梭往来，通过长期的理论研究和十多年来的战略管理以及公司治理咨询实践，将管理学、经济学、营销学、公司治理、供应链管理和哲学等有机结合起来，努力找出管理理论与企业实践的“对接点”：战略转型、</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">SBBC</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略模型、陷阱式盈利结构模式、平台战略、战略转型“四转”模式、二元结构下的战略选择、“四要素”能力模型、动态治理、治理转型等等，加上对战略、战略管理、转型、公司治理等重新定义和诠释，这些正体现了廖晓研究的原创性。</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 2.5pt 0cm; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"></SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></FONT> </P>
<P class=MsoNormal style="MARGIN: 2.5pt 0cm; TEXT-INDENT: 1cm"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">作者以本人参与或主持过企业战略和公司治理咨询案例现身说法，开发出偏好咨询分析、能力咨询分析、差距分析、哲学人类学与战略咨询思路等咨询工具，给企业战略管理实践提供了指导。</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 2.5pt 0cm; TEXT-INDENT: 1cm"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"></SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></FONT> </P>
<P class=MsoNormal style="MARGIN: 2.5pt 0cm; TEXT-INDENT: 1cm"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">本书具有很强的实用性和针对性，通俗易懂，析理透彻，理论研究与培训咨询实践完美结合。对企业家最头痛最关心的问题点到了痛处、挠到了痒处、讲到了深处、落到了实处。是企业家必备的案头宝典，亲密“助手”！</SPAN></FONT></P>
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<P class=MsoNormal style="MARGIN: 2.5pt 0cm; TEXT-INDENT: 1cm"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">订购垂询：</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 2.5pt 0cm; TEXT-INDENT: 1cm"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT color=#000000>图书发行：北京新海君风传媒策划有限公司</FONT></SPAN></P>
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[ 本帖最后由 jessica 于 2007-9-14 11:11 编辑 ]

<P><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">                    </SPAN></B></FONT></P>
<P><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">                    《战略转型》目录</SPAN></B></FONT></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 14pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com<img src=" /><o:p></o:p></SPAN></B></FONT> </P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">前</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">言</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">引</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">言中国企业战略迷失</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT color=#000000>第一篇企业绩效函数与战略转型</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">企业绩效函数</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">具有二重性的企业本质</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">企业的目标就是利润最大化</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">做大蛋糕与分蛋糕的逻辑</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国企业转型三部曲</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">一个转型的时代已经来临</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国企业转型三部曲</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">企业生命周期理论</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第四节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">管理是一门</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">科学</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">艺术</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">”<BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二篇战略与战略管理</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略的概念和内涵</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略是达到最优解的决策逻辑</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略的內涵</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略管理</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略管理的</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">一个中心，两个基本点</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">”<BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略管理的六大误区</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略行为管理</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略行为管理</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略行为管理变量</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT color=#000000>第三篇企业家的战略管理</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT color=#000000>第一章企业家</FONT></SPAN><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">企业家是从事</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">创造性破坏</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的创新者</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">企业家偏好与主导逻辑</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">总裁的生命周期理论</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第四节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">企业家精神</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第五节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">人性的弱点与企业家思维方式</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">企业文化</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">企业文化与战略管理</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT color=#000000>第二节使命</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">愿景</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第四节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">核心价值观</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">公司治理</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">公司治理的概念新解</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">产权的变化及动态治理</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国企业治理转型</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">七宗罪</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">”<BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第四节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">公司治理结构优化及其咨询实践</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT color=#000000>第四篇战略转型</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略转型</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">从红海战略到蓝海战略就是战略转型</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">企业为什么要战略转型</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略转型的时机与路径</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略转型与蓝海战略</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">蓝海战略、竞争战略和战略转型的关系</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">蓝海战略</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">七宗罪</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">” <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第五篇</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">SBBC</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略转型模型</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">市场结构</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">(S) <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">市场结构的概念与类型</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">市场结构与战略基本逻辑</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">结构转型与战略选择</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">客户偏好</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">(B) <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">客户价值与客户需求</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">客户偏好与竞争优势</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">客户偏好分析</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">(</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">咨询版</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">)<BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">经营理念</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">(B)<BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">理念的概念</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">想法、理念与企业生命力</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">理念转型</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第四章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">核心能力</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">(C)<BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">永恒不变的核心能力只是</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR><FONT face="Times New Roman" color=#000000>“</FONT></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">长生不老</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的神话</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">能力要素与战略联盟或外包</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">能力分析</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">(</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">咨询版</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">) <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第六篇战略规划与咨询实践</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略规划</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略规划的核心问题</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略规划主要內容与步骤</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略分析</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">宏观环境分析</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中现行业分析</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">微观企业分析：战略加法、减法与合并法</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第四节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略方案评估</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略实施</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略实施步骤</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略目标与计划</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">差距分析</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第四节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略模式的选择</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第五节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">职能战略与主要战略举措</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第四章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略控制</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略控制</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略控制的方法与步骤</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT color=#000000>第七篇战略管理高级版</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">价格战及其成因</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国价格战现象</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">价格战的成因</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国式价格战的成因</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">构建进入壁垒阻止竞争的方法</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">进入壁垒的概念</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">常见的进入壁垒</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">平台战略</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">客户中心化及其平台实践</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">行业价值链平台及其实践</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第四章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略管理的哲学思考</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">哲学的三个基本伞题与战略逻辑</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">《金刚经》与战略管理</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">《道德经》与战略管理</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第四节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">《易经》与战略管理</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第五章</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">成功战略的判别</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">高效战略特征</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">低效战略特征</SPAN></FONT><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> <BR></FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三节</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">廖晓战略九法则</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">后</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">记</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 14pt"><BR></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT color=#000000>主要参考文献</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>

[ 本帖最后由 jessica 于 2007-9-14 11:11 编辑 ]

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<P><SPAN style="FONT-SIZE: 16px; COLOR: #000000; family: " 宋体?><STRONG>蓝海战略“七宗罪”（作者：廖晓）</STRONG></SPAN></P>
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<P>蓝海战略给我们企业摆脱价格战提供了新的战略逻辑：价值创新；一些新的工具，如价值曲线。但是蓝海战略有“七宗罪”： <BR><BR>　　第一宗罪：价值创新路径的不完整 </P>
<P><BR>　　价格战是红海。但是摆脱价格战进入蓝海有什么路径？蓝海战略没有说明。根据其案例分析，我们可以归纳为两种，一种是行业内部创新，一种是行业间创新。但是缺少了一种路径，那就是行业外创新。很多人以为它说的是行业外创新，这是不符合其逻辑的。它的价值曲线可以证明这点。价值曲线是建立在现有行业的关键成功因素而来的，而没有考虑到行业外创新的可能性。 </P>
<P><BR>　　第二宗罪：价值曲线的问题 </P>
<P><BR>　　价值曲线不是新的东西。稍有战略管理基础的人都知道行业成功关键因素。某种意义上，价值曲线是行业成功关键因素的翻版。最重要的是它无法适用于新开创的行业，因为新开创的行业根本无法找出现有的行业成功关键因素，比如腾讯QQ。 </P>
<P><BR>　　第三宗罪：价值创新概念问题 </P>
<P><BR>　　在蓝海战略该书中，作者将价值创新定义为买方价值与成本的差额。这是对价值概念的误解。“价格是客户付出多少，价值是客户得到多少”，这是股神巴菲特的定义，却揭示了价值就是客户价值利益点或其组合。价值是针对客户而言的。任何企业的产品或服务有没有价值都以客户的价格来表现出来，这就是马克思主义所表述的：价格是价值的表现形式。正因为如此，廖晓认为，价值创新应该是价值利益点的排列组合。不同排列组合就是不同的价值创新，也就是企业的任何行为所带来客户价值利益点不同就意味着价值创新。比如西南航空公司通过降低客户消费、增加支线航班等措施，与其他航空公司的客户价值点排列组合就明显不同了，这就是价值创新。我们经常说，谁对你有价值，就是说他对你是否能带来利益点或组合。当然这个利益点不仅仅是金钱，还包括精神层面等。 </P>
<P><BR>　　第四宗罪：价值创新的源泉问题 </P>
<P><BR>　　价值创新不是无源之水。价值创新来自哪里？按照书上所说，是通过集体讨论、通过专家讨论。这些都是偏颇的。价值的定义已经告诉了我们：客户是价值创新的源泉。只有从客户价值利益点分析，我们才可以得到新的价值创新灵感。即使是新的行业，也不例外。因为那是基于客户潜在的价值利益点分析基础上的，否则客户利益点不在，客户肯定不愿意支付钱来购买你的产品或服务。 </P>
<P><BR>　　第五宗罪：价值创新与市场结构关系 </P>
<P><BR>　　蓝海战略没有揭示什么时候应该进行价值创新，也没有阐述市场结构与价值创新的关系，更没有阐述不同市场结构下需要不同的战略选择。这是一种理论缺陷。 </P>
<P><BR>　　第六宗罪：差异化神话 </P>
<P><BR>　　蓝海战略的最迷人之处就是在最适当的时机（价格战不断）推出最迷人的理念（从红海到蓝海）。这体现了一个差异化原则。差异化一直被战略管理大师们视为瑰宝。其实差异化只是战略成功的必要条件而不是充要条件。差异化不是神话，大多数的差异化都是可以很快复制的，也就是说差异化只可以带来短暂的竞争优势，而不是长期竞争优势的关键。根据经济学理论，只要供给不断增加，市场的垄断利润甚至正常利润都无法保持。中国大多数行业处于完全竞争市场格局（很多人争论这是理想模型，却忽视了中国消费二元结构和假冒伪劣导致大家将产品差异化视为零）。如果采取差异化战略，很快就有人模仿，或盗版，就像目前微软刚推出的VISTA就被盗版一样。根据波特理论，供应商、购买者、潜在进入者、替代品和现有竞争者是决定市场竞争结构的五种力量。我们假设其他力量不变，只考虑潜在进入者的因素。我们可以发现：如何阻止潜在进入者进入市场分蛋糕才是企业保持竞争优势的关键。腾讯开拓了一个新市场，马上会有其他公司进入跟其抢市场，比如MSN、SKYPE等。廖晓认为，差异化和进入壁垒的结合才是战略成功的精髓所在，否则差异化只是一个神话！ </P>
<P><BR>　　第七宗罪：逻辑混乱 </P>
<P><BR>　　蓝海战略只是一个很好的理念，却保持管理学一贯的恶习：无法提供完整的逻辑体系。它没有提供什么时候该加入新蓝海、也就是蓝海战略的时机选择问题，没有提供价值创新的路径包括哪些，也没有提供价值创新的源泉是什么，更没有揭示价值诉求和价值实现之间关系。 </P>
<P><BR>　　蓝海战略提供了新的伟大的理念，这是其成功之处，其关于行业外和行业间创新的价值曲线也是有效咨询工具。但是蓝海战略不是一个严谨的理论体系，有七宗罪。廖晓倡导的新结构主义理论将弥补这些缺陷，可以在蓝海战略的“道”下，提供了更佳的“术”和“器”，为蓝海战略提供了更多更好的补充和完善，是蓝海战略的升级。</P>
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